Stylish Seahawks Gear by Seattle's Homefield Sporting Co.

For those of you looking for some very stylish and non-corny gear for tomorrow's Seahawks game, head down to Tarboo (608 2nd Ave in Pioneer Square) for a raglan, hoodie or tee by Homefield Sporting Co.! They're open til 6:00p.m. today and 11:00a.m. - 2:00p.m. tomorrow before the game.

Peep my Seahawks Selfie Sunday post for other fun Seahawks gear ideas, and hit me up on Twitter or Instagram if you have any questions on any of said gear. I'm out and about all day and not checking blog comments until tonight!


Thanks Grace Kelly for the heads-up! 

Homefield Sporting Co. on Instagram // Tarboo Inc.

Aces Interview: Lee Smith & Kristen Puckhaber, Rich Kids Brand & Urbanity

I was originally going to post this yesterday, but what better way to kick off Small Business Saturday than with two of my favorite small business owners?

With Mikey McClarron, the reason why Lee & Kristen happened :)

I met Kristen way back when she was co-captain of Western Washington University's hip-hop dance team. I was always in awe of her amazing dancing and impeccably flawless streetwear-laced style. Sassy, smart and always sweet-natured, it's no surprise Kristen now leads the creative vision driving the burgeoning Seattle-based Rich Kids Brand.

Lee is the other half of this stylish power couple and creator behind both Rich Kids Brand and Urbanity Shop. With Lee's leadership, both the brand and shop are flourishing, garnering national attention while staying true to their respective vision. I have always resonated with Rich Kids' motto ("Rich isn't what you have, it's who you have beside you.") Lee is a such a bright entrepreneurial talent that I have a feeling we've only seen the tip of the iceberg with his ventures.

At Agenda

What's on your playlist right now?


My playlist right now and pretty much all year around features Lil Wayne (All Mixtapes) with No Ceilings always being at the top, Pusha T, The Weekend, some turn up hood ish and blurbs of Pucks 80's butt rock.


My current playlist consists of whatever Lee has in the car and my pandora stations combined, which turns out to be kind of all over the place...

  • Jay Z

  • Meek Mill

  • Mya

  • The Postal Service

  • Kendrick Lamar

  • Kanye

  • Prince

  • Lil Wayne

  • Modest Mouse

  • Janet Jackson

  • The Weeknd

  • The Beatles

Describe your style.


My style has always been inspired by street culture and high end designers. I love what street and urban style represents, but you can't beat the fit of Saint Laurent or Balmain. You'll always see me in some exclusive Jordan's (og color-ways of course), Balmain Bikers or Japanese Denim, and I'm really feeling these PRSVR napa leather joggers that we just got into the shop. (We brought the leather joggers to Fendi 6 yrs ago) lol. I usually top it off with one of the authentic custom snakeskin hats we did and of course a Rich Kids tee or hoodie. I like to keep it exclusive, but always have some wow pieces that people are familiar with.


I've never really had to answer this before, so it's weird because I feel like there could be a wrong answer...which there isn't one; since I grew up in the (hip hop) dance world, that has definitely influenced my “contemporary street” style. I dress comfortably, but like to have a little bit of that unique aspect to my wardrobe. I've always been a “thrifter,” I remember going in cliques to the local Value Village in junior high and finding those gem and at the time (late 90's), I didn't know how stylish we were.

Who inspires you?


Honestly my parents have always inspired me and pushed me to be who I want to be. Their support is amazing and I couldn't ask for more. I also get inspired by anyone who lives to push the limits and make their dreams a reality. Style wise of course the Pharrell's and Kanye's of the world, but in terms of business, people like Elon Musk and Richard Branson are people who consistently inspire me to keep on pushing even when things get tough.


My parents; who are still (happily) married and who are working because they love what they do, not because they have to. My dad builds guitars now [after retiring in '97 as a Major in the Air Force, then after retiring from teaching high school Japanese this past year], and my mom is now an elementary school teacher [after spending time in the Air Force as well and raising my brother and I]. She is also in the midst of getting another teaching certification because she set it is as a goal (not because she has to). That inspires me.

I have been really fortunate to have had family members, friends, peers, etc. around me my whole life that I have always found inspiration in. I think people with creative minds can always find inspiration in even the smallest things. And it goes without saying that Lee inspires me; we constantly challenge each other and the end result is usually something amazing.

What are you reading?


I'm not a huge reader because I have the attention span of a two yearr old, but I love to watch videos. I watch a lot of videos on the above mentioned people that inspire me and I like to catch up on articles/interviews of the movers and shakers of the world. I'm am heavy into blogs like: Upscalehype, celebritynetworth, and Forbes.


I wish I had an answer that would make me sound super refined and cultured, but as of lately, any reading I have been doing consists of Buzzfeed and magazine articles. I have a “to read” book section awaiting me at home, that consists of “The Female Brain” (Louann Brizendine), “Kingdom of Fear” (Hunter S. Thompson), and “Proof of Heaven” (Dr. Eben Alexander), to name a few.

What are you most excited about in the coming months? 


I'm excited of course about the new Urbanity I just opened up in Bellevue Square, all the dope projects I have going on with Rich Kids and the launch of my new tech company. I'm pretty much excited for everything coming up because it's all companies I have started and that I truly believe in. We also have some dope collaborations and releases coming up that everyone will hear about shortly.


Since the new Urbanity just opened, I'm really excited to see not only the store grow, but what the response to the womens side of the store is directly. I always admit that I do not live and breath fashion, but I do love retail and I love learning trends/brands and implementing them into my day to day (work) life.

I always get excited for upcoming trade shows and it is really interesting going as a buyer and as a vendor, so with future of Rich Kids, I am especially excited to represent at the next upcoming Agenda shows in Long Beach and Las Vegas and see what opportunities arise. We have been working really hard to expand and every day brings something new and different.

The new Urbanity in Bellevue Square!

Thank you!

Find Lee & Kristen online: Rich Kids Brand | Urbanity

Read all of my Aces interviews here.

Aces Interview: Frank Guanco

While all of my Aces are people I admire in one way or another, sometimes they also feel like family. Today's Ace is just that. Meet Frank Guanco!

Frank Guanco

Frank Guanco

Frank and I worked together at Niketown Seattle, during what could arguably be considered its golden era (when the store opened until whenever it was that I left LOL.) There were so many stylish, hilarious and smart people working together in one retail space, it truly felt like a second home. I know for sure NTS is where I met most of my friends during college. I spent more time at the Swoosh than on extracurricular activities on campus for sure.

Anyway, Frank and I were on the visual merchandising team, and naturally our mad skillz in impeccable t-shirt folds, steaming, wall sets and mannequin outfits have served us well post-Swoosh. I considered Frank and the other guys on my team big brothers. I learned a lot about fashion from a guy's perspective, and from Frank in particular, how raw denim is superior to every other bottom that exists on planet Earth. More on that later.

Frank Guanco

Frank Guanco

LULZ. At one of the infamous FB soirees, back when FB only meant "Frank's Birthday"

Post-Nike, Frank and I don't see each other quite as often but have kept in touch more than with other NTS friends. We've both "come up" in the blogosphere and the Seattle social media community, sharing advice and tips whenever we can meet at Il Corvo for the best pasta lunch ever in life. I adore Sarah, Frank's longtime girlfriend, and knowing they are out there dodging the "When ya gonna get married?" question while preserving a solid, low-profile relationship, I stay inspired in my own, equally-long relationship with Jacob. Also I remember when Frank was still trying to convince Sarah to date him and that's one of my favorite memories to tell mutual friends.

Frank Guanco

Frank Guanco

Probably what I admire most about and share with Frank is a voracious appetite for culture. When we want to learn something, we LEARN IT. Learn more about Frank now:

What's on your playlist right now?

I'm a bit eclectic in what I listen to. Right now, I'm listening to a lot of podcasts (Nerdist, Marc Maron, Bill Simmons, Wine without Worry by Jameson Fink) and anticipating Christmas music. Because Christmas music is rad. Holla to Warm 106.9 this holiday season. Here are the last few albums I've recently bought:

  • John Legend's Love in the Future

  • John Mayer's Paradise Valley

  • Keith Urban's Fuze

  • Arcade Fire's Reflektor

  • Pearl Jam's Lightning Bolt

  • Kelly Clarkson's Wrapped in Red

  • Miguel's Kaleidoscope Dream.

Feel free to throw shade, snobs.

Describe your style.

In a word, evolving. I tend to go casual (jeans, tees, and a hoody), but as I get older and care more about what I'm wearing, I've become more cognizant of construction, detail, quality, and what I think is representative of my brand. A typical look would be a wool sport coat, graphic tee, raw selvedge denim, and Lunar Flyknit Chukkas. I love raw denim and the process of wear that jeans go through. And I'm in that weird sub-group of denim nerds that rarely wash their jeans. Again, feel free to throw shade. But I enjoy little details and embellishments; funky Nikes, pops of color, a nice pocket square or tie, a pattern that is vibrant; anything that is a bit skewed to what I think is cool.

Frank Guanco

Frank Guanco

Who inspires you?

To begin with, my mom. She's amazing. A hurricane of relentless and caring. I'm continually amazed by her. I'm also inspired by those that I'm close to and what drives them. How their uniqueness as to what they strive for is very inspiring. I love that I've been fortunate to be around people that are driven to get theirs. It's awesome.

Frank Guanco

Frank Guanco

What are you reading? 

Have two books that I'm going through at the moment: David and Goliath by Malcolm Gladwell (interesting how haters are starting to surface about him when he created an entire movement of writers that have taken his style); The Loved Dog Method by Tamar Geller (because I'm always looking at more ways to connect and train my dog; she's a bit of a handful). Here's what is on deck; The Juice by Jay McInerney (he wrote Bright Lights, Big City and is probably the best wine writer in the world); The Interestings by Meg Wolitzer (can't wait to tackle this one).

I also love food and go through cookbooks like Marshawn Lynch goes through suckas. I love reading cookbooks for inspiration and to understand what goes into a chef, restaurant, style, region, whatever; here are my recent cookbooks; Scarpetta by Scott Conant, Le Pigeon by Gabriel Rucker, The Food of Vietnam by Luke Nguyen, Toro Bravo by John Gorham, and the Pitt Cue Co. Cookbook.

Frank Guanco

Frank Guanco

What are you most excited about in the coming months? 

Everything. I'm excited for Christmas. I'm excited to get back on my game with wine. I'm excited for some upcoming trips; Napa Valley to cover Flavor Napa Valley. Napa and Sonoma for Thanksgiving. San Francisco to revisit State Bird Provisions. I'm excited to get back to writing and pick up some ideas that have been bouncing around in my head for sometime; the Unicorn of South Lake Union, Run for Croissants, Pho Week 2.0, my recent juice cleanse, and to maybe, finally, start writing my lifestyle blog.

I'm also excited to watch my puppy grow up. To see her evolve and become the dog she can be.

Finally, I'm excited to see what's in store. For all of us. Let's get it.

Thank you!

Find Frank online: Going For Seconds |  Twitter 

Read all of my Aces interviews here.

Fresh Faves: RPM West

RPM West is a new innovative denim company out of San Francisco that strives to bring you the best fitting and best-priced pair of denim you have ever possessed. They use Japanese fabrics, but the denim is made here in the United States.

RPM West
RPM West

I got a chance to have a Google hangout with the man behind RMP West, Manuel Rappard. He's been a denim enthusiast since the age of 12, when he first convinced his mom to buy him a pair of Diesel jeans. Since then, denim has been a passion of his. Manuel grew up in Germany, moved to Michigan, and then attended NYU. After school, he began working for Google, but is now pursuing his denim dreams. His main goal is to sell the best jeans in the simplest way possible.

RPM West
RPM West

RPM West started out as a Kickstarter campaign that got over $104,000 contributed to their project in 40 days. The growth was very organic, and spread via word-of-mouth and blogs. 36 hours after launching, they met their funding goal.They have currently fulfilled 1500 Kickstarter orders, and will be making the denim available to the public soon.

What makes RPM so unique is that they are introducing their Home Try-On Program. The Home Try-On Program will let you choose 3 denim styles or sizes, and you keep the one you like the most, and then send back the 2 you do not want free of charge.

RPM West
RPM West

RPM has decided to keep their denim at wholesale price so that the consumer can get the best price possible.  RPM West eventually wants to have a full product line in the next coming months.

RPM West
RPM West

You can sign up to their website here to learn more, and to join RPM West as they begin their journey. I encourage you to check them out, and follow them @rpmwest on Twitter and Instagram.

Side note: If you have a boyfriend/husband/brother that does not like to shop for denim, this is the perfect solution for you!


My name is James Kim and I am 22 years old. I am from Tacoma, WA. I work at Urbanity in Seattle. I co-own a screen printing company called Saltwater Graphics, and am working on my own line with some friends called FAM apparel. I am also a youth group leader at my church, and enjoy doing that a ton. Fashion, sports, and movies are some of my favorite things. I love playing sports, and spending time outside, especially when we have nice weather here in Seattle. Looking forward to getting to know the readers!

Find James on Twitter.

10 Menswear Brands to Look Out For (Contributor Post)

*Now that 30Fresh is over, I'm toying around a lot with the direction I'd like to take Fresh Jess. One thing is for sure, and that's my new, amazing team of contributors. I'm delighted to introduce you to James Kim! Watch for James' insights on menswear and streetwear on the blog on a regular basis, and peep his bio at the end oft his post. Enjoy!


For all the guys looking to upgrade your wardrobe, today I will introduce you to 10 brands I think you should look out for this year. Some of the brands have been around for a couple of years, and others just started recently. In no particular order:

1. En Noir

En Noir has impressed me from the jump. They pretty much started the renaissance designs on t-shirts trend. Rob Garcia, formerly of Black Scale, has really impressed me with his leather quality and his wax gradient tees. En Noir has been around for less than a year, and are already doing NY and Paris Fashion Week shows. Celebrities like Kanye West rock en noir religiously. The use of black and minimalistic/ready to wear designs is the foundation of this brand. This is young brand is definitely going to be a force to be reckoned with in the fashion world. You can check out more of their collection here and check out their video to learn a little more.

2. John Elliott + Co.

First thing I want to say about John Elliott + Co., is that I LOVE this brand. John Elliott + Co. are masters of the basic essentials game. Custom blended cotton, breathability, and the perfect silhouette make John Elliott tees some of the greatest. They do everything to make the tees quality, comfortable, and aesthetically appealing. They also have a wide range of quality zip ups, hoodies, sweaters, and denim. You can find them here. You can also check out their Spring/Summer teaser.

3. Superb

Hailing from the streets of LA, Superb has been one of my favorite streetwear brands for a while. I became friends with the owner via Twitter/Instagram, and I respect the guy a lot. They definitely stick with their streetwear roots. Their creativity and originality cannot be overlooked. Locally they can found at The Cool in Southcenter, or online.

4. Rich Kids Brand

Seattle’s own Rich Kids Brand has been steady growing from the start! They have been getting love from major sites like Complex, The Source, and Upscale Hype, just to name a few. The list of celebrities rocking their gear is impressive for this young brand. Everyone from Lil Wayne to Ludacris to JAY-Z! I am lucky enough to be part of the RK family, and to experience the growth first hand is great. You can find Rich Kids locally at Urbanity in Seattle. You can also catch me working their events! RK events are really fun so if you’re in the Seattle area you should definitely come out! RK will continue to put out quality, and the growth will not stop. RK caters to the ladies too so definitely go buy some shirts and represent! You can find RK here, and you can check out their Spring 13 video.

5. Us Versus Them

Us Versus Them has been around for a while now. They started as a creative outlet for the SoCal store Versus. They have been around for a while, but I still do not see that many people wearing Us Versus Them. I love their logo, their rebelliousness, and their creativity. I respect them for wanting to build the culture up, for giving respect where it is due, and for inspiring the youth to take their own paths. You can find Us Versus Them online.

6. Kith NYC

Ronnie Fieg is one of my favorite designers ever. Anything he touches is gold. His creativity is something I definitely respect and admire. He owns boutiques in NYC called Kith. He does footwear collaborations with Asics, New Balance, Adidas, Sebago, Saucony, Red Wings, Clarks, and many more. Pretty much anything Ronnie puts his hands on, they sell out with a quickness. His apparel label with Kith has been of the coolest things I have ever seen. Kith releases apparel collections in colored labels. It started with the Red Label which included a lot of camo prints and leopard prints. Then the Blue Label introduced mercer pants, floral M-65 style jackets, and oxfords. Now they just released the White Label which includes varick side zip sweaters, mercer pants, Seattle’s own Ebbets’ satin field jackets, and even made a kid collection if your kid is bout that life. You can peep the lookbook and cop some gear here.

7. Beastin

Reigning all the way from Germany, Beastin’s spring collection has really impressed me. Their lookbook for spring is one of the dopest I have ever seen! They shot it in Portugal, and the views are amazing to say the least! This lookbook makes me want to buy all their clothes, and makes me want to hop on a flight to Portugal right now. On a very random side note, I just listened to Lil Jon- Snap Yo Fingers. Who remembers this? Don’t judge me. Peep the lookbook here.

8. Still Good

Still Good is a line from Paris by Clement Taverniti. Taverniti has worked for brands like Drives Van Noten and Kitsune. I love his take on classic pieces, and how he just makes everything his own. He does a great job incorporating different details, geometric shapes, and patterns into his garments. You can check out Still Good online.

9. Bee Line by Billionaire Boys Club

Bee Line by Billionaire Boys Club started as a shoe project that turned into a full collection. The legendary Mark McNairy and Pharrell Williams brought the best of both worlds in the Bee Line collections. I personally describe my own style as street mixed with menswear, and this collection nails that perfectly. Street aesthetics with classic American fits. View the whole collection here.

10. Publish Brand

Publish Brand has been around for a couple of years now, and most of you have probably heard of them already. I feel like this brand has a lot of potential to get even bigger than they already are. Each season their garments are getting more and more impressive. I am a huge fan of their Jogger pants because they accentuate your shoes so nicely! Publish aims to deliver you classic pieces that are essential to your wardrobe. You can find Publish at Urbanity in Seattle, or online.


My name is James Kim and I am 22 years old. I am from Tacoma, WA. I work at Urbanity in Seattle. I co-own a screen printing company called Saltwater Graphics, and am working on my own line with some friends called FAM apparel. I am also a youth group leader at my church, and enjoy doing that a ton. Fashion, sports, and movies are some of my favorite things. I love playing sports, and spending time outside, especially when we have nice weather here in Seattle. Looking forward to getting to know the readers!

Find James on Twitter.

Fresh Style: Alive and Well

Alive and Well might only stock menswear for now, but that doesn't mean the stylish ladies can't work some pieces into their wardrobe. After getting a sneak peek last week, I came back for a couple of beanies, from the house brand as well as Seattle's own Actual Pain.

Remember that HUF x Haroshi deck I posted? We got that too! It'll stay in our home as a collector piece though. No skating here :)

Black leather jacket / Grey short sleeve drape tee / Deena & Ozzy python print leggings / Black/metallic gold TOMS from Coastal / Vintage Ray-Ban aviators from Sustalux

Seattle: Alive and Well opens February 1 on Capitol Hill

The Hill is Alive and Well! 

Seattle's latest boutique, Alive and Well, premieres with a bang tomorrow at 11:00a.m. in the old punctuation art gallery on Pike. Marcus Lalario of Lil Woody'sHG LodgeCaptain Blacks and various other ventures is partnering with George Otto and Steve Gonzales on this "Northwest-centric skate shop."

“We have love and respect for our city and its culture,” said Marcus Lalario. “Alive and Well will showcase the very best of the Northwest, and beyond.”

I got a little preview of the space and I'm excited to see the finished product tomorrow. Check it out:

Alive and Well is for the man who knows his brands. Along with an in-house line, the shop will feature Sausage Skateboards, Nike SB, Black Scale, Converse, Adidas and Seattle's Actual Pain.

Sorry for the bad pic! The team is already has collaborations in the works with many of the brands they carry. This deck is a HUF x Haroshi collaboration - and Alive and Well is just one of 16 retailers in the world to carry the collection! I want this. I pinned this image a couple of weeks ago!

Design & logo by the multi-talented Four Color Zack

"We’ve got some great things in the works,” said Steve Gonzales, who also serves as Youth Program Coordinator for the Bellevue Parks Department. “Funneling money back into our community is important.” One way will be through their Seattle Legends collection, which includes this amazing hoodie & hat:

Alive and Well opens at 11:00a.m. with DJs  BlesOne, Sean Cee, Cherry Canoe, Astronomar, and Lacao Time spinning throughout the day. You can shop Monday through Saturday 11:00a.m. - 8:00p.m. and Sunday 12:00 - 6:00p.m.

 “We got next”

Seattle Style: Dave Nguyen

Believe it or not, there are a lot of style mavens roaming the streets of the Emerald City. 

Seattle Style is a monthly feature on FreshJess, giving you a look at some of the city's most stylish - who they are, what they do, and some of the very best out of their closet!

This week, meet our first guy feature, Dave Nguyen:

What do you do?

I'm a CPA Auditor living the corporate dream. On the side, I'm doing aesthetic and brand effectiveness projects to help out friends and random peoples. This helps balance that financial business-oriented side with some business creativity.

How would you describe your style?

My style is minimalistic, street, timeless, modern, updated yet inspired by the classics, and cultivated by my personality. And in all, dressing for whatever the Seattle weather permits. Music such as hip hop & indie make me try to keep things progressive. I love style and aesthetic. It's my form of art and a way to express myself. It articulates my personalty, mood, brand, and swag on swag on swag. Plus I can't draw or write poetry. 

What are your favorite shops?

Favorite shops are Gilt Groupe, Shop Acrimony (SF), Roden Gray (BC), Nomad Shop (BC), Barneys, Nordstrom, and J.Crew. You can also find me on the classifieds of and eBay scouring for deals and hard to finds. Favorite brands are Band of Outsiders, Gitman Vintage, Surface 2 air, and of course J.Crew. Note, I never buy anything full price, usually 50% off or more.

What's your favorite thing about Seattle?

The diversity that feeds into it; the aspect of big city appeal with intimacy make it homely; growing food culture; the parks and recreation; being close to the lake/sound/nature; dressing for the seasons; depressed during winters; happy as fuck in the summers; and this is where my parents persevered to make it so I love this city. Also gotta love the people.

Thanks Dave!

Find him on TwitterInstagram (@Davenguyen206), Facebook & Yelp.

Happy Birthday, Moksha!

Sometimes you meet people and you just want them to succeed. You have seen many of my inspirations covered here on Fresh Jess, and one of those I'm most supportive of especially. Moksha Clothing on the Ave in the University District has held it down for nine years, celebrating their anniversary last weekend. It's difficult for many small businesses to survive a couple of years, yet Moksha has stood strong throughout a recession and more.

I am incredibly humbled and honored to have the Moksha team (Elvia, Aleph et. al.) support me - keeping me stylish from my days as a brokeass college student to my life now. It has been a pleasure growing up with you, Moksha. To many more!

Shop Moksha now through Friday, July 22 and enjoy 30% off most everything in the store.

RSVP on Facebook

Here are some of my favorite outfits from Moksha over the last couple of years:

Dress & earrings from Moksha - HollyHood

Skirt from Moksha - SXSW

Dress & earrings from Moksha - illin on the Hill

Dress from Moksha - SAM Remix

Our event together in 2009!

Happy birthday Moksha! Love you!

Follow Moksha on TwitterBlogger and Facebook

Built For Man Fall/Winter '11-'12 Fashion Show

New York-bred and Seattle-based designer Francisco Hernandez debuted his Built for Man Fall/Winter '11-'12 collection last night at Ferrari & Maserati of Seattle.

Crafted from natural materials such as high quality pima cotton and baby alpaca yarn, pieces in this year’s collection include hand knit scarves, knits, unku, T-shirts, accessories, and dress shirts. New to this collection are a 3/4 coat jacket and pant in luxurious, suri alpaca, as well as an unku tunic made, yarn up, entirely by human energy and 100 percent sustainable.

I had a blast at the show. I'd never been to the Ferrari/Maserati dealership before and felt super baller :) Check out the final walk and a couple of pics!

We totes covered the car :/ with Jeff, Stephen, Nicole, Matthew, Alix & Jaymee

Enjoying a michelada after the show!

Forever 21 white brocade one-shoulder dress

Betsey Johnson pearl & bow earrings

Not pictured:

Vintage white ruched sheer gloves

Jeffrey Campbell wingtip suede shoes