In all of my years of blogging, I don't think I've ever been this excited to attend a media preview as I was last night for the Nike Running store in the University Village. Being a fitness fiend, former NikeTown visual merchandiser and Nike fan 4 Life, the stars aligned and my favorite brand on earth set its sights on Fresh Jess! I could barely hold my shh together all day yesterday in anticipation.
To prep us for the highlight of the evening - a 2.5ish mile run through out the University of Washington campus and University Village - Nike sent us the Flash Pack: the iconic Pegasus shoe in Pegasus+ 30 Shield and the waterproof, breathable and extremely reflective Shield Jacket. Seriously - the entire lower panel of the jacket and half the sleeves are purely reflective. Perfect for runs literally anywhere in Seattle, at any time.
HELLOOOO NIKE RUNNING! YOU'RE PRETTY!
Nike Running Seattle is the 15th of its kind in the country. Keeping true to the essence of the Northwest, much of the 6303s.f. store is made of recycled or reclaimed materials. Designed to optimize energy efficiency, is registered with the U.S. Green Building Council and is anticipating LEED® Gold Certification. It reminds me a lot of what NikeTown looked like when it first opened - carefully edited merchandise intermixed with artifacts of Nike's rich history in running.
This store also includes beautiful black & white photography of popular trails in the area. I loved the #WeRunSeattle corner, complete with Run Club lockers and an interchangeable route map and board for upcoming runs and events.
Their Run Club meets every Wednesday night at 6:30p.m. in case you're interested in a group run!
There's a Nike Plus interactive experience holding court in the middle of the store where you can explore the Nike FuelBand and Sport Watch. Runners' services such as digital gait analysis are available, and ladies can receive specialty services such as pant hemming, custom bra fitting and styling.
Getting schooled on the new Nike+ FuelBand SE. The SE is a sweet update to the original model, now with the ability to start and stop sessions (so you can track a specific workout, other activity, and most importantly - SLEEP.) You can also get social with it and track the NikeFuel activity of your friends.
ALSO, HAVE YOU SEEN THE ROSE GOLD FUELBAND SE?!? I NEED IT IN MY LIFE LIKE YOU DON'T EVEN KNOW! OMG
Nike Shield styling with Ashley (The Style Umbrella) and AlixRose
L: The marathon bib wall, which you can add to with your latest and greatest bibs
C: All of the Flyknits. ALL OF THEM!
R: More gratuitous shoe porn
Super special shoutout to Strawberry Moon for being our drink of the night. By far the most Glow-worthy beverage I've had at a media event!
The family that NikeFuels together, works hard for those Fuel points together!
Thanks so much Nike for having me!
Nike Running Seattle
is now open in the University Village in the new South garage building complex. Mon - Sat 9:30a.m. - 9:00p.m.; Sunday 11:00a.m. - 6:00p.m. and Wednesday Run Club 6:30p.m.