The Lucky Magazine Fashion & Beauty Blogger (FABB) conference flew by earlier this week! I spent a whirlwind 48 hours in sunny Santa Monica with some of the most stylish ladies, coveted brands and inspiring speakers in the country.
Lucky FABB was created just under two years ago as a means for the fashion mag to connect with some of its most influential readers. At its first West Coast venture, Lucky FABB hosted over 150 bloggers and a slew of the hottest brands & style sites in the land. Lucky was awesome enough to pack the day before the conference with events for all of us to meet each other and get a taste of California style. I flew down Sunday morning (it's just a two-hour flight from Seattle to L.A.) and made it just in time for the Lucky FABB Brunch, hosted by RewardStyle at the beautiful Viceroy hotel in Santa Monica.
Lucky FABB Brunch hosted by RewardStyle. So many beautiful outfits!
Lucky FABB was a great excuse to catch up with my girl Jammie, who recently moved to L.A. from Seattle. We'd only met in person a couple of times in Seattle, but have kept in touch on Twitter. She's one of the nicest, most giving & motivated people I've met in a long time, and she was the first to tell me about Lucky FABB! She's a FABB veteran, having attended all three so far.
After brunch, we hopped on a sweet double-decker bus for a Lucky FABB Shopping Safari hosted by HaveToHave. Lucky's West Coast Editor, Marlien Rentmeester & HaveToHave swooped us down to Abbot Kinney in Venice Beach for shopping and sun at Marlien's favorite AK boutiques. I hadn't spent a lot of time in Venice prior to this trip, so for me it was a lot of fun seeing the sights while networking with some amazing bloggers!
During our safari, we Instagrammed & tweeted out our most-wanted pieces in each of the boutiques. You can peep and vote for your favorite safari finds on HaveToHave.com right now.
Lucky FABB Shopping Safari hosted by HaveToHave.
Marlien talking about one of her favorite finds at Heist, for HaveToHave
Sweet beachwear at Undrest by the Sea
Dog bone bracelet & sick nails on Kelci of Two Point Oh L.A.
We closed this fabulous day at the Kelly Wearstler boutique in West Hollywood for the Lucky FABB opening cocktail party. The beautiful Ms. Wearstler herself was in the building to greet all of us for FABB, in addition to an army of Lucky editors and staff. Not only is she a master fashion and interior designer, she is absolutely stunning in! She was super sweet and chatted up everyone at the party. We even went home with a sweet neon distressed muscle tee which I may or may not have worn a few times already :)
With the amazingly sweet Caroline Waxler, Lucky's digital content director and executive producer of the Lucky FABB conference!
Finally met Erin of Apartment 34, a fellow but former Seattleite who's now in the Bay! Love her
So naturally, after a busy and productive day, I'm starving. Jammie was kind enough to take me to one of L.A.'s finest - the original Roscoe's Chicken & Waffles! It was my first time at Roscoe's, and now my tastebuds will know nothing that compares to a good old Roscoe's meal. Can't wait to come back here!
All in all, day 1 of the Lucky FABB conference was packed full of networking and fun with some serious fashion mixed in. I had a fabulous day and went to bed excited for the conference day to come.
See all of my Lucky FABB photo adventures on the Fresh Jess Facebook page!