I had the opportunity to check out a screening of Scatter My Ashes at Bergdorf’s. For someone who has gone to fashion school, I’m almost ashamed to say that I was never really familiar with Bergdorf Goodman. The only assumption I had was that it was a New York Department Store on 5th Ave that sold expensive things to rich folks.
The documentary consists of collected footage that spans over about 1 ½ years. It includes a look into the store itself – the history, the employees, and the culture. Mixed in were numerous and hilarious interviews with designers that I absolutely adore; Marc Jacobs, Marchesa, and Karl Lagerfeld just to name a few. They shared their story of how they got into Bergdorf Goodman and how the road in wasn’t easy, in fact some designers still aren’t in yet! I was fascinated by all the stories shared and how iconic this store is and how it will be forever.
Although the film does jump all over the place, behind all the footage, there was a little story! It focused on the work of the Visual team at BG. (I feel so cool now saying BG, just like a true Nordstrom shopper says Nordys.) Viewers got to see the behind the scenes planning, preparation, and unveiling of their Holiday window displays. Unbelievably gorgeous!
To sum it up, I now know Bergdorf’s is the best of the best! I would love to make a trip to NYC to see it for myself. If you want to get a dose of fashion or get a look into the BG world the film starts playing this Friday, May 24th at the Varsity Theatre in the U-District!
Sarah Basto is a born and raised Seattleite. She’s a former merchandise marketing student of The Fashion Institute of Design & Merchandising and is currently working as a marketing manager at a local nanny agency and serves as the PR & marketing intern for local luxury swimwear company Adicora Swimwear. She’s obsessed with all things Seattle and is interested in just about everything – this explains why she considers herself an entreprenista in the making! Outside of work Sarah loves spending time with her family and friends, baking, exploring the city, and being a full-time happy hour guru.