Seattle Style - Nordstrom Designer Preview

I've always found it exciting when any fashion event takes place in Seattle 'cause let's be real, not many big productions occur here. I haven't been to many shows and when I was presented with the opportunity to attend Nordstrom’s 2013 Designer Preview Show, I jumped at the chance! (Thanks Jess!)

Let me break down the evening and my thoughts during the show:

1. The venue was absolutely amazing and came with a gorgeous view. Seattle you are beautiful!

2. Cocktails + Desserts + Shopping = Deadly Combination.

3. We saw F/W 2013 Collections from 15 designers total.

4. Jess posted a ton of my favorites in her post, but majority of my favorite pieces came from Oscar De La Renta, Valentino and Givenchy.

5. The accessories caught my eye - shoes, handbags, earrings, clutches galore!

 6. The head-scratchers.

Although I love me some fashion, there were a few pieces throughout the show that left me wondering, would someone really wear that?

 What do you think? Let me know your thoughts!

All photos credit Team Photogenic

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Sarah Basto is a born and raised Seattleite. She’s a former merchandise marketing student of The Fashion Institute of Design & Merchandising and is currently working as a marketing manager at a local nanny agency and serves as the PR & marketing intern for local luxury swimwear company Adicora Swimwear. She’s obsessed with all things Seattle and is interested in just about everything – this explains why she considers herself an entreprenista in the making! Outside of work Sarah loves spending time with her family and friends, baking, exploring the city, and being a full-time happy hour guru.

Find Sarah on Twitter, and view all of her posts here.

Adopt from Bulldog Haven NW!

You know I love the bulldogs. It's been awhile since I've shared the latest round of pups available for adoption from Bulldog Haven NW and I am really trying to help get these sweet faces into their "fur-ever" home! As regular Fresh Jess readers know, I am a big supporter of Bulldog Haven NW & PAWS, with one bulldog angel in the sky and one adopted from BHNW. Please help spread the word on these fine little canines to get them their human soulmate!

SERIOUSLY. LOOK AT THESE FACES

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Bulldog-Haven-NW
Bulldog-Haven-NW
Bulldog-Haven-NW
Bulldog-Haven-NW
Bulldog-Haven-NW

A list of available dogs can be found at Bulldog Haven NW's adoption page.  If you're interested in adopting one of these bullies, please look over their information carefully and fill out an application at BulldogHavenNW.org.

Bulldog-Haven-NW
Bulldog-Haven-NW

Not wanting to adopt, but still want to help out? 

BHNW welcomes donations at anytime! Visit their homepage for benefit online auctions too.

For the most up-to-date info on BHNW, check their Facebook page!

Want to talk more about adopting a bulldog from someone who's been there? Email me at jess(at)freshjess.com!

Bulldog-Haven-NW
Bulldog-Haven-NW

On Finding Focus & 'Electrolytenment' (Sponsored Post)

My mind is almost always functioning on a million miles a minute. Writing. Making sure I've got my calendar somewhat straight. Answering emails. Adding to my to-do list. Mind-mapping. Checking social media. Reading articles. Running errands. Going to events. Brainstorming. At any given moment there are so many various things vying for my attention. Life like this can quickly feel overwhelming, making it really difficult to really channel that fountain of creativity within you (and it is in you!) Many of my favorite meditation/wellness friends and reads will say that to tap into that creative side, we need to still the mind and bring some quiet into our chaotic lives. In this sponsored post, I've been tasked by resource® Natural Spring Water  to give you some insight into how I do just that - finding my personal " electrolytenment." Whenever I find myself in that "tactical paralysis" (getting caught up in my own to-do list, or "sweating the small stuff") finding stillness is hugely important to me in feeling for the anchor back to my big goals and dreams.

Fitness and health have been such a strong theme on Fresh Jess this year, and with good reason. Being active has done worlds for my ability to focus and find peace. While I am so easily distracted online, when I’m working out I have to focus on the activity at hand. From running a little faster to breathing a little deeper in that pigeon pose, I love challenging myself to do better with each rep. I’m away from the computer and in my own mind and body for somewhere around an hour, and it is always worth it. After each workout, I not only feel refreshed, but the energy I get keeps me motivated to blaze through the day.

One of my favorite places to go when I need to clear my head is Alki Beach. In the summer, it’s packed but when it’s cloudy and cold, the beach is deserted. No matter what the weather, Alki is absolutely beautiful and feels worlds away from the city even though it’s just a short drive into West Seattle. I take a journal and pen out by the water and just let words spill from my brain onto the paper. Sometimes I have a theme; sometimes it’s just a diary entry, and a lot of times it’s just free writing, with my pen desperately trying to catch up with the narrative going on in my mind. Something about writing in a serene setting like the beach leads the way to life-changing ideas, lofty goals and previously unimaginable dreams. Much of what you’ve seen on Fresh Jess has stemmed from a good writing session, probably out there on Alki!

What do you do to find your personal ‘electrolytenment?’

resource® Natural Spring Water is a holistic bottled water brand that sustains a lifestyle of wellbeing - spring water with naturally occurring electrolytes for taste, a bottle made from 50% recycled plastic [excluding label and cap], and a source for discovery and enlightenment.

Disclosure: Compensation was provided by resource® Natural Spring Water via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of resource® Natural Spring Water.

A Stylish Seattle Thursday Pt. 2: Nordstrom Designer Preview Recap

My stylish Thursday could not have been any more picturesque and chic! There's so much fashion eye candy in this post that I'm going to keep this short.

Nordstrom Designer Preview is the retailer's annual benefit runway show for Seattle Art Museum, held out in Magnolia in the cruise terminal. Before and after the show, Nordstrom's personal styling clientele, SAM patrons and other ticketholders can peruse the designer fall collections they'll soon see in Nordstrom stores, and shop straight from the runway!

The beautiful view from the cruise terminal. What a perfect first impression for visiting cruise passengers!

With my girl / Fresh Jess contributor Sarah

The scene Vogue's West Coast editor Lawren Howell (interviewed on FJ last week!) represented the publication in their first partnership with Nordstrom on this show. She left us with five big trends to look for in fall:

  1. The It Coat: your everyday peacoat gets a major refresh this season with eccentric shapes and detailing.
  2. Discreet Chic: prim & proper austere meets demure minimalism
  3. New Take on Evening: not just for the floor-length dresses anymore! Think tunics, pants, long & sheer flowy skirts and bead or sequin embellishments
  4. Stealing from Men: pinstripe, houndstooth and plaid get a feminine makeover
  5. 40s, 50s & 60s Glamour: need I say more?

Without futher ado, here are my favorites from the show!

So Rooney Mara! Azzedine Alaia. Photo credit Vivian Hsu / Team Photogenic

J'adore the new twists Dior has added to the classic wool dress, sweetheart dress and wool coat.

Christian Dior. L & R photos credit Vivian Hsu / Team Photogenic; Center photo credit Hoang Nguyen / Team Photogenic

Trinity from Matrix by day; fly Bond Girl at night. Gucci. Photos credit Vivian Hsu / Team Photogenic

Such a fan of these classic, demure shapes in textures like leather and organza.

Erdem. Photos credit Vivian Hsu / Team Photogenic

Hella. Perfect.

Donna Karan. Photo credit Vivian Hsu / Team Photogenic

Givenchy with the FUN. Bambi!

Givenchy. L & R photos credit Vivian Hsu / Team Photogenic; Center photo credit Jennifer Richard / Team Photogenic

Chic modern evening wear

Jason Wu. Photos credit Vivian Hsu / Team Photogenic

Whimsical but not overly girly

Lanvin. Photo credit Vivian Hsu / Team Photogenic

Tomboy flair

Stella McCartney. L & R photos credit Vivian Hsu / Team Photogenic; Center photo credit Hoang Nguyen / Team Photogenic

Dramatic evening garb

Michael Kors. Photo credit Hoang Nguyen / Team Photogenic

Doin' the most.

Oscar de la Renta. L photo credit Hoang Nguyen / Team Photogenic; R photo credit Vivian Hsu / Team Photogenic

Probably my favorite set of the night.

Valentino. Photos credit Vivian Hsu / Team Photogenic

Which ones are your favorites?

A Stylish Seattle Thursday Pt. 1: Barneys New York Breakfast

The independent writer/consultant life often lends itself to days spent in lounge clothes or sweatpants. So when I had two fancypants fashion events to attend last Thursday, I definitely turned up the style dial. 

The day began with an intimate breakfast for Seattle media at Barneys New York. Barneys illustrious creative ambassador at large, Simon Doonan, and Fashion Director Tomoko Ogura were in town to host an event benefiting The Parkinson's Project the evening prior. They spent the morning sharing Barneys' vision for fall offerings, highlighting designer collections exclusive to the store.

I'd gone shopping with my girl Dana of Sustalux earlier in the week and scored this gem of a vintage maxi dress. I never go for all-over prints like this, but I am also always down to do something different! The fit and shape of the dress along with the flow of the skirt were irresistible. Since Simon Doonan makes it a point to wear a floral print shirt, I figured he might appreciate another floral print in the house :) A simple low bun, a red lip and some gold accents finished my look:

Vintage maxi dress / Zara heels / DogEared Jewelry earrings c/o Lucky FABB conference / vintage Christian Dior belt

Barneys prides itself on concise editing of what they offer, often selecting upcoming designers' "big ideas" or pieces that are more for the fashion risk takers than the style conservatives. Greg Lauren (son of Ralph Lauren), British Columbia native Raif AdelbergZero Maria Cornejo, and Shinola watches are among the exclusives you'll see at Barneys now. 

With Tomoko Ogura. Need that jacket!

As far as fall trends go, Doonan and Ogura drew attention to black and white Saint Laurent heels and Dries van Noten jumpers; Margiela sneakers/flatsduffle bags from Alexander Wang and Narciso Rodriguez; and big clutches from Beth Oren. Barneys also has a soft spot in its heart and buying portfolio for Japanese designers, being one of the first American retailers to embrace Issey Miyake, Yohji Yamamoto and Commes des Garcons. Chitose Abe of Sacai has some stunning classic pieces with laser cut detail and feminine flair.

With Simon Doonan. Loved his Adidas with the floral shirt :)

I had a great time at the event; it's not often that we get time to speak with and learn from the likes of Doonan and Ogura in Seattle. Now that Barneys has completed their Seattle store renovation, I'm sure there'll be a lot more fun events there in the future!

Stay tuned for part 2 of A Stylish Seattle Thursday: Nordstrom Designer Preview recap!

Fresh Jess is Going to MAGIC!!!

You guys, we did it! 

Yesterday I got the notice that I'll be joining bloggers from around the world as an official correspondent for the MAGIC Market Week trade shows. MAGIC is the largest fashion convention/tradeshow in the world. In a nutshell, every site or store you shop at sends their buyers to the MAGIC shows to meet with designers and hand-pick what will show up on the shelves that you'll shop from in upcoming seasons. Thank you to everyone who sent a tweet out last week supporting my campaign to get to MAGIC, and to all those who read and support Fresh Jess on the regular. 

Nailing this campaign means so much more to me than just my next fun brand partnership. When I started my blog, the only goal I had was to hopefully have people (I didn't know) reading and learning from what I had to share. FJ is a lot of hard work, and for the bulk of these last five years, was more a labor of love than a means to provide for myself. That balance between hobby and profession has been leaning more and more towards 'profession' lately, and I spend a lot of time obsessing on how I can be a better blogger. Not just improving my traffic, but constantly asking myself questions like:

  • How are people responding to me? 
  • What are people sharing from Fresh Jess? 
  • How can I differentiate myself? 
  • How can I partner with brands? 
  • How can I make money but in way(s) that feel natural to me? 
  • How can I be a better writer, yet convey the most authentic and honest version of me as possible? 

I knew more than anything that I wanted Fresh Jess to help put Seattle on the radar. As a lifestyle blogger with a strong focus on fashion and style, it can be real hard to get the attention of brands from a market that isn't a hotbed for them. Seattle is great and home to the biggest retailer in the world (what up Amazon), but we still have yet to get a Zara. We will never be New York or L.A., and for that, fashion types don't often have a reason to partner with bloggers from up here. I've worked hard to change the outside perception of Seattle as a viable market, and as an overall amazing place to be.

Image via  Pinterest

That's why I was pretty much in tears when I got the email yesterday about being a MAGIC blogger. After seeing some of my favorite fashion bloggers cover the shows, speak on panels and interview designers in seasons past, I wondered how I could be part of the action. I wanted to represent Seattle in the midst of one of the biggest fashion gatherings of the year. Less than a year later, here I am with that very opportunity at my hands. These are tears of pride and accomplishment. Hard work absolutely pays off. Now more than ever, I am proud of the work that I've done here on Fresh Jess and know there is so much more in store for me and this site.

Stay tuned for more info on what I'll be up to at MAGIC, and what to follow while we're there. I'm so excited and can't wait to be a part of it.

Aces Interview: Vogue's West Coast Editor, Lawren Howell

If I worked in the fashion industry, Lawren Howell would have my dream job. This San Francisco native spent some time studying art history in Paris and in the creative department at Kate Spade and Jack Spade before landing in the offices of Vogue. Oh yes, she worked as an assistant to editor-in-chief, Anna Wintour and executive fashion editor Phyllis Posnick before being promoted to West Coast editor for the publication in 2006. 

Lawren now manages all of Vogue's West Coast editorial shoots, as well as the annual Vogue CFDA Fashion Fund show and other Vogue sponsored charity fashion shows. She's in town today for the Nordstrom Designer Preview, and spent some time with me last night to answer a few of these questions. This is the first time Vogue and Nordstrom have partnered for Designer Preview, and speaking with Lawren got me that much more excited for tomorrow night's show. Get to know her, and follow us at #NordstromxVoguePromos on social media for behind the scenes shots and more from the show!

Image via Vogue

How did growing up in San Francisco inspire you to pursue a career in the creative and fashion industries?

San Francisco is such an international city. I had an eclectic upbringing and grew up with exposure to such rich culture. San Francisco has beautiful architecture and is such a creative place; there was always art shows to go to. I also grew up in a family of creatives; my sister is now an artist and my brother's in graphic design.

Is there a project you've worked on that's near and dear to your heart? Why?

The Vogue CFDA Fashion Fund is really cool and so much fun to work on. I've made so many friends and learned so much about the different designers that have been a part of it. The show features new, young designers (this year's finalists were just announced yesterday!) I style the show; we do all of it, from casting to hair and makeup, so the designers can breathe and be a part of the audience in their own show. It's fun to see how far they've come. The show first happened 8 years ago, in Pebble Beach with a partnership with Lexus. I've been involved for 6-7 years.

Image via Vogue

Describe your personal style.

There's definitely a 'menswear-y' vibe. I like simple things. Very all-American. I don't heavily accessorize. Less is more; not overdone. I think that's a very California, Northwest mindset. [true!] Not ostentatious. Understated.

What are you most excited about in the coming months?

That's easy! Moving into a house in the next couple of months that we've been working on for the last year and a half. That'll be nice!

Thank you!

Read all of my Aces interviews here.

Nordstrom Designer Preview - 2013 Sneak Peek!

Every summer, Nordstrom hosts its Designer Preview show benefiting the Seattle Art Museum. This Thursday, these beautiful creations and more will be gracing the runway as Nordstrom gives us a preview of their fall designer collection offerings. I'm so excited to cover the show and can't wait to share my favorites with you! 

In the meantime, here are some sneak peeks Nordstrom slid on over to me of some of my favorite designers - Oscar de la Renta, Dries van Noten, Jason Wu, Proenza Schouler and more.

More info on the Nordstrom Designer Preview and tickets here.

Holla if you'll be there! Would love to see you! To follow the action on social media, follow the #NordstromxVoguePromos hashtag for tweets, Instagrams and such from Nordstrom and yours truly.

On Emilee's Playlist: 7/10/13

In light of my most spontaneous weeks this summer from scrambling to find tickets to Mrs. Carter's show in San Jose, CA to an unexpected getaway to visit family in Hawaii. I've collected a few of my recent favorite tunes that help me keep on keepin' on! Cheers! Enjoy these beautiful summer days.

J Boog - Lets Do It Again

The Steppas - Lost at Sea

Capital Cities - Safe and Sound

The Neighbourhood - Sweater Weather

Bee Gees - Night Fever

alt-J - Breezeblocks

Beyonce - 1+1

Destiny's Child (Cyril Hahn Remix) - Say My Name

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Emilee Goo

 is an aspiring creator and adventurer living in Seattle, WA. She's currently a senior at the University of Washington double-majoring in communications and interdisciplinary visual arts. She was born and raised in the San Francisco Bay Area, but is Seattle-grown and Hawaiian at heart. She has had past experience working with Nectar Communications, State Farm Insurance, TEDxUofW, UW PRSSA and BSSP. She is a fashion enthusiast thriving on travel, food, culture, art and photography. She loves to blog ever since she discovered blogging with a friend during her high school years, and is now introduced to a whole new world filled with creative people. She loves sharing her interests over at her own blog, 

Life of Goobers

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Find Emilee on 

Twitter

, and view all of her posts 

here

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On Showing Up

One book I love to read every year is Bill Gates Sr.'s "Showing Up for Life." The book is part-memoir, part-lessons learned, but in short, the message is that Mr. Gates Sr. attributes much of his success simply to "showing up." 

In his book, Gates Sr. talks a lot about raising Bill (Trey) and his siblings; life with Mary (his first wife) and Mimi; his childhood and his career. Over and over, his stories reaffirm that throughout life, people will ask you to show up. To speak to a group of people. To come to an event. To be there for family dinner. To plan the family summer vacation.

To be present.

It sounds like such a simple thing to do, right? But as life goes on, people to the left and right of you are looking for excuses to not "show up." "I'm not good enough. Fit enough. Smart enough. Confident enough. Funny enough." We've made it so commonplace nowadays to hide behind the biggest excuse: "I'm too busy" or "I don't have time for that." More and more, the people who can actually 'show up' and see things through are few and far between, making them that much more special. 

Show-Up-For-Life
Show-Up-For-Life

Image via Pinterest

I take the concept of "showing up" everywhere and in everything I do. As someone who's produced events in a past life, nothing sucks more than when people don't show up in the very literal sense of the word. For that reason alone, I try to be honest when I say I can come or not come to an event. If I say I can make it, then I try my damnedest to be there. 

When people ask me how I got into blogging or social media, and how I've built a following. Usually the best answer I can give them is "I just kept doing it." I just keep blogging. Keep writing. Keep tweeting. Keep updating the Facebooks. Keep myself open to meeting new people who I might learn from and vice versa. As people are now starting to notice a difference in the way I look, they ask me how I can keep on a meal plan or keep getting up for 6:00a.m. workouts (I am NOT a morning person, by the way.) I just tell 'em that I keep doing it. I'm not perfect, and fall off the 'eating healthy' or 'working out everyday' trains all. the damn. time. BUT - I get right back on and keep going. 

I don't talk a whole lot about my relationship, but Jacob and I have been dating for many years now. People ask us how two young people can keep it together, especially with two totally ambitious minds and careers. How do we ever have time for each other? We get on each other's nerves and piss each other off all the time, but we still show up for each other and work on this every single day. And we show up for Spike, of course :)

One area that I feel I have a lot of work to do is in friendships. It's hard trying to be at and do everything your friends are a part of. I do a lot of things and write a lot of posts that I'm hoping my close friends read and show up for, but it's insane to expect them to be there all the time. I've found that the best, most fruitful friendships are those where you may not see or speak to each other in awhile, but there's a mutual understanding that you're both on your hustle. When you do see each other next, you maintain that level of closeness and realness with each other. None of that awkwardness or "I thought you were mad at me." When times get tough, they tell you when they need you, and you do your best to be there.

It might not be a grandiose or groundbreaking message for some, but to me, it's become an essential way to approach life, love and business. One big piece of showing up is to show up again and again over time. 

Persistence. That's the fundamental difference between a flash in the pan and someone like Bill Gates Sr. 

Which do you want to be? How are you showing up for life?

Smiling Bright with Phillips Sonicare PowerUp (Sponsored Post)

I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias and their client.

Everybody wants to look their best all the time, but especially in the summer, right? We're out all day, enjoying the sun and preferably looking and feeling amazing, right? Working out is usually the biggest priority, followed by eating well and staying hydrated. What about that beautiful smile of yours? If your friends and family are anything like mine, you're spending the summer constantly documenting every barbecue, picnic, camping trip, vacation, spontaneous road trip or water excursion via photos and video. Keeping your smile fresh is also key in maintaining good health and appearance.

I'd never had a power toothbrush before, so I was excited when I got the chance to review the new Philips Sonicare PowerUp battery toothbrush. My trusty manual toothbrush became part of my cleaning toolkit for the house - for scrubbing the grout between tiles and such - and the Sonicare PowerUp took its place on my bathroom counter.

Philips-Sonicare-PowerUp-toothbrush
Philips-Sonicare-PowerUp-toothbrush

Hey there, new friend!

I've been using the Sonicare PowerUp for just about two weeks now, and I've definitely seen a big improvement over my old toothbrush. The sensation definitely took some getting used to the first time around, but my teeth and gums felt SO much cleaner after just that first go 'round - and has obviously improved worlds overall since. 

Philips-Sonicare-PowerUp-toothbrush
Philips-Sonicare-PowerUp-toothbrush

Getting ready to use my Sonicare PowerUp toothbrush for the first time!

What was most refreshing, however, was that the PowerUp delivered on what it promises ("more brush strokes (expected over my manual one)" "improved gum health," etc.) but isn't a huge hit on your wallet. While there are great, expensive options out there, the PowerUp gives you Sonicare high quality for under $20. Such a steal if you ask me! I was never hooked enough to spend cheese on a powered toothbrush before, so that's why I stuck with manual toothbrushes for so long (Philips probably could've cast me in their "Odyssey of the Manual Toothbrusher" short vid LOL) The Sonicare PowerUp's affordable price point should definitely appeal to those on a budget.

Philips-Sonicare-PowerUp-toothbrush
Philips-Sonicare-PowerUp-toothbrush

Smiling bright on a sunny Lake Union boat ride!

Catch my smile along with a few of my fellow Social Fabric® Community members over on Instagram and Pinterest! Just look for the #PowerUpUrSmile hashtag.

How are you staying fresh and healthy this summer?

Quality Control

I've had a lot of conversations around the topic of 'quality control' lately (thanks David and TigerBeat!) Maybe it's because I'm getting older; maybe it's because I'm getting wiser - but in all aspects of my life, it's become a priority - a NECESSITY - to demand the best of myself, for the situation I'm in and for those around me. I've alluded to some of this on Fresh Jess through my health and fitness posts, but I've been working hard on applying this in my professional endeavors and personal life too.

When you up the bar on yourself and make a commitment to (TRULY) do better every day, you find yourself alone in your own mind a whole lot. Practicing your craft. Learning new skills. Researching. Journaling. Jotting ideas down so you can try and capture them as quickly as they come. Writing EVERYTHING down. Mind-mapping. Brainstorming. Trying things and failing. Trying again. Trying new things. Reading and absorbing the words of people you want to learn from; who inspire you. Who don't necessarily make you want to be like them, but who make you want to do better.

So where does that leave room for family, friends and acquaintances? Family's easy, because I will always have (or make) time for them. Acquaintances are even easier, because they are more than likely 'acquaintances' for a reason. You have a really loose tie in common, but other than that your personalities or interests don't mesh well enough for y'all to hang out on a regular basis. Friends are where it gets tough. When you're on a warpath and going absolutely 100 on chasing your dreams, you'll discover which of your friends are genuinely supportive of you, and which aren't. It's a tough pill to swallow to discover a friendship's reached its expiration date, but necessary to wish them well and move on with your life. Your people should never make you feel bad or guilty about doing you, because they never see you or hear from you. They should know not to take it personally. Treasure those who uplift you, challenge you and make you stronger.

Quality control.

Image via Rachel Roy's Instagram

Over time (and over social media), it's getting easier and easier to weed out the people whose energy I need and want in my life, and those whose energy is just toxic. If you have time to tweet or update your Facebook criticizing how people dress, talk or live their life, I ain't got time for you. Social media is amazing, but it's also made it real easy for people to (passively) complain, criticize and throw shade. I can think of a handful of people who've taken indirect jabs at me personally, but I find solace in the fact that while you spent time thinking about me, I spent it working hard. Unless you're a professional comedian or writer making money off of your sarcasm, I'm hitting that unfollow, unfriend or hide button on ya. Turn that energy into something positive for yourself - or better yet, for your community.

Quality control.

I used to blog about every news article, Seattle event and new, cool, shiny thing that caught my attention. When I posted 5 things a day, no one read anything. Now I try to only post when I have something truly meaningful to share or talk about, sprinkled in with sponsored posts that are a necessary reality for someone who wants to make something out of their blog. I pay painstaking attention to my traffic patterns and other analytics, constantly staying on the pulse of what people like and don't like to read here on Fresh Jess. I wrote an article for IFB this week called "The Mid-Year Blog Check-In" about taking time to take stock of your blog and see how you can do better. A fellow IFB member left a comment saying she'd redesigned her blog 6 months ago and didn't think she needed to change anything about what she was doing. No disrespect to her, but IMHO, you should ALWAYS be on your toes, changing, taking risks and trying new things. Doesn't have to be big things, but little tweaks can always be made to make your blog supremely great over time.

Stay hungry. Quality control.

I've been blogging a lot this year about my adventures in mind, health and fitness. I am definitely not perfect, and have a long way to go, but there's a definite shift in my life around the food choices I make and the way I spend my time. i.e. More of my time is spent working out, and with others who like to eat healthy and are active too. Trading happy hours and excessive time sitting down for walking meetings and getting fresh air has been one of the best resolutions I've made - and stuck to - this year.

Quality control.

I am always seeking new opportunities to flex my skills, writing, guest blogging, doing press and sponsored brand campaigns. I share my successes and those of my peers and Aces on social media all the time. I work in social media, and it's pretty much in my nature to share, so I'm just always online sharing, period. I've lost followers and Facebook friends for one reason or another, but that won't ever stop me from seeking more doors to kick open, new friends to meet and more resources and celebrations of success to share on my social media profiles. I'd rather do that anyway than complain about my life. I don't have much to complain about!

Quality control.

As I get older, I get bolder with owning my opinions. If there's anything I've learned about social media, it's that everyone wants to share their opinion, but they're never ready to see people opposing their beliefs and a lot of times, don't care to see others' opinions in the first place. I have a lot of respect and patience for the opinions of my friends, digital and real-life. I'm just better now about demanding respect for my own.

Quality control.

I know this is a long post, and thank you for letting me wax poetic on it. This has been on my mind for weeks, and I've written this about ten times and deleted or abandoned it every time. It can be tough to own convictions when they get strong, but that's when we need to own them the most.

How are you practicing quality control in your life?

Happy birthday, Spike & Meatball!

Happy 4th of July to you! Hope you're somewhere sunny and warm eating good food with family and friends, celebrating all that we are blessed to have in this free country. I'll be with my family today, and I'm whipping up a few superfood recipes to balance some of the other food we'll be eating.

We're also celebrating our babies' birthdays! Yesterday was Spike's birthday, we think. Haha! When we adopted him, we got all his papers; read through all of his medical records and found four different birthdates. Awesome! We decided July 3rd would be the one since today is his big brother in heaven Meatball's birthday. Spike is now 6, while Meatball would've been 8. Time flies and so does bulldog slobber!

Spike reflecting on life as the sun sets on Alki - one of his favorite drives.

Yung Meatball in my tiny studio apartment back in my UW days.

Spike trying to get to the Ministry of Magic :)

Meatball inspecting his birthday cake, which he decided not to eat.

Spike practicing butterfly guard with dad

Meatball was Georges St. Pierre for Halloween one year.

Hanging with my boo Spike at Greenlake.

Meatball getting some quality time with dad.

More about Bulldog Haven NW:

A list of available dogs can be found at Bulldog Haven NW's adoption page.  If you're interested in adopting one of these bullies, please look over their information carefully and fill out an application at BulldogHavenNW.org.

Not wanting to adopt, but still want to help out? 

BHNW welcomes donations at anytime! Visit their homepage for benefit online auctions too.

For the most up-to-date info on BHNW, check their Facebook page!

Want to talk more about adopting a bulldog from someone who's been there? Email me at jess(at)freshjess.com!

Bloggers Know Best: Featured in Styled Right Magazine

Last month, I had the honor of being a part of Styled Right Magazine's "Bloggers Know Best" feature. Seattle's inimitable stylist and power girl, Darcy Camden enlisted the help of Swink Style Bar and photographer Nicole Firestone to make us look so fly. We met up at University Village on a beautiful weekday for these shots, then answered a few questions about our personal style and why we blog. I had a wonderful time getting dolled up for the event (Swink did my hair but I did my own makeup - a very big feat for me!) I think Darcy did a great job pulling together four women with distinctly different styles, who are all very much Seattle in their own way. 

Thanks again for letting me be a part of it!

Peep the top shots and the full issue below:

L to R: Dana of It's My Darlin, Mollie of MollieinSeattle, Kate of All Things Kate and moi

Zara bag, heels and tank; AllSaints sequined skirt via Poshmark (similar); Aritzia's Wilfred Free satin bomber jacket (fun print option here); vintage Alexander McQueen denim jacket (pictured above & below)

Subscribe to Styled Right's quarterly magazine on iTunes.

4th of July Denim Fresh w/SearsStyle

Woo! Hope you're all staying cool in this wonderful, hot weather!

As part of a sponsored post for Collective Bias®,  I trekked down to Sears for some 4th of July denim affordable fashion ideas. My challenge was to find some summer Sears style with denim that wasn't jeans - easy peasy when chambray, denim vests and jackets, and printed or floral denim is all the rage right now (you can peep my shopping experience at Sears on Google+.)

I scoped out my denim non-jean options on Shop Your Way before heading into the store, but it didn't take long to decide that a simple, classic denim vest was the choice for me. This cropped style from Bongo goes perfect with all of the black, white and geometric styles I've been wearing a lot this season, and adds some sass while still allowing me to keep cool. I took it with me on our family retreat to Portland this weekend (these pics were shot in the beautiful "secret" garden in the backyard of our rental home!) I'll definitely be wearing it this 4th of July as I host my family for some BBQ and fireworks.

Peep more summer fun from Sears and other brands in LiveSoFab's Summer Digital Magazine:

Bongo juniors' dsitressed denim vest

courtesy of Sears via Collective Bias / Zara culottes & tank top / American Apparel striped bandeau / Dolce Vita sandals

Let It Go

This phrase has been popping up a lot in my life lately. So much so that it's stuck with me, like it's asking me to reflect on it. It's definitely been a busy and stressful few weeks full of changing times. Wrapping up work with my biggest client, figuring out what's next, working out a lot and trying to adhere to a superfood diet. I take on a lot and I know it. (See also: Jessie Spano moments.)

My reiki teacher/friend Rachel taught me that sometimes the pain and sickness we bear is a manifestation of imbalances in our lives. I often will get pain in my shoulders and neck, which usually means I'm taking on the 'weight of the world' (a.k.a. doing too much.) I've been under the weather this week with that familiar shoulder pain coupled with major sinus pain. I know some of this is due to seasonal allergies, but I also have no doubt that my body's giving me a little nudge to do some reflection.

Image via Pinterest

While I've had amazing consulting clients so far who've taught me worlds about...everything, I find myself itching to do something different. LUNA events will help, but I'm yearning to take on more writing gigs too. It's not the end of my consultant days by any means, but it is a clear sign to remember to focus on only doing the things I truly, truly want to do. I also still struggle with being rigid about saying "no," especially when it comes to stuff I'm pitched as a blogger. I always want to help however I can, which isn't great for discerning what's best for me and what works for Fresh Jess.

It's time to let go of taking on too much.

Let go of the fear of not being enough or having enough to change my course.

Let go of negative thinking.

Let go of thinking I don't have what it takes to pursue my dreams.

Let go of excuses.

Let go of the paralysis that comes with having too many tasks on my to-do list and not enough mind space to devote to the big picture of things.

Let go and get out of my own way.

Let go and get it!

Oh Beyonce, How I Admire Thee!

I was scrolling through my Instagram a couple weeks ago and saw this post from Dimepiece LA. I immediately fell in love with it and knew I had to share it with Jess, cause we all know she loves herself some Queen B!

It wasn't until this past weekend, that this quote really resonated with me. In the midst of all the exciting things that were happening and yet to come, I found myself uninspired, void of passion and in a rut. I realized I was at a point where I needed to make a move whether it be a career change, exploring internships, trying a new activity or even taking a vacation.

Random thoughts and personal goals had been weighing heavily on my mind and I thought to myself, "what's next and how can I possibly achieve it?" I looked back at this quote and it hit me.

I've got the same 24 hours in a day as Beyonce and look at all she's accomplished and done so far! With that time, I'm going to knock things off my list and continue to make things happen. Here's to getting back on track, staying inspired and focusing on what I love!

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Sarah Basto is a born and raised Seattleite. She’s a former merchandise marketing student of The Fashion Institute of Design & Merchandising and is currently working as a marketing manager at a local nanny agency and serves as the PR & marketing intern for local luxury swimwear company Adicora Swimwear. She’s obsessed with all things Seattle and is interested in just about everything – this explains why she considers herself an entreprenista in the making! Outside of work Sarah loves spending time with her family and friends, baking, exploring the city, and being a full-time happy hour guru.

Find Sarah on Twitter, and view all of her posts here.

Fresh Style: Le Voyager Coquette Raincoat by Elizabeth Roberts

The reason I mention Seattle weather so much is because it's so variable, you really never know what to expect on any given day. Earlier this spring, I was gifted with this amazing raincoat by local designer Elizabeth Roberts. I figured it'd be cloudy and possibly rainy the day I chose to take these photos (in early April) but of course, the weather gods decided to throw a beautiful sunny day our way instead. 

Elizabeth Roberts designs for the quintessential Seattle style-conscious in mind. She combines functional elements that are very tech-friendly with attention to detail and fabric that rivals the most coveted couture lines. This particular style, "Le Voyager Coquette," features a hidden hood, deep pockets that fit EVERYTHING, midi mitts, a forearm pocket and waterproof, breathable fabric. All of Elizabeth's jackets protect wearers from the invisible but real dangers of electromagnetic frequencies from cell phones via Elizabeth’s exclusive SMARTSHIELD pocket linings.

A native New Yorker now living in the Pacific Northwest, Elizabeth says:

“What I want more than anything, like so many women, is more time, so I created the first jackets to minimize the transitions in a woman’s life. Designs that could take me from a morning walk to midday meetings to a night out on the town, from nonstop rain to bright sunshine and everything in between. The result is what I call high yield, scalable fashion.”

Like so many others I enjoy writing about, Elizabeth also fuses style with philanthropy, focusing her efforts on the Landesa Center for Women’s Land Rights, the Breast Cancer Research Foundation, and early learning.

Special thanks to my aunt Penny for taking these photos! She's second from right, and we're here with my mom and sister.

Elizabeth Roberts 'Le Voyager Coquette' raincoat / Duro Olowu for JCPenney dress (similar) / Report Shoes coral wedges (similar) / TOMS sunnies

Aces Interview: Eddie Borgo via Nordstrom

Eddie Borgo recently launched his latest collection at Nordstrom with an appearance in their Downtown Seattle store. I love Borgo's aesthetic and style and was delighted to get some insight on the inner workings that eventually become fuel for his designs. Read on:

Who or what inspired you to be a jewelry designer?

I am specifically interested in the jewelry and adornment that we attribute to the different realms of NYC subculture; how and why a padlock around someone's neck can immediately establish their identity. My collection plays with the ideas we have of subculture, and then how those points of view trickle up into the luxury fashion market. My aesthetic has to do with this idea; it is high-end meets street.

What's your favorite piece you've designed so far?

Our cone bracelet; it has really become such an instantly recognizable piece for our brand - and also within the jewelry space today.

Who are some of your modern-day muses?

Our ad campaigns reflect who we see as modern-day muses. Each season, we photograph our friends as models. Past campaigns have included: Vanessa Traina (fall/winter 2009); Lauren Santo Domingo (spring/summer 2010); Kate Lanphear (f/w 2010); Giovanna Battaglia (s/s 2011);  Tabitha Simmons (f/w 2011); Cecilia Dean (s/s 2012); Alison Mosshart (f/w 2013); and Anja Rubik (s/s 2013.)

What's one of your favorite highlights in your career so far?

Winning the CFDA/Vogue Fashion Fund, being awarded the CFDA/Swarovski Award for Accessory Design, and being awarded the Tiffany & Co. Development Grant - all within months of each other.

What's on your music playlist right now?

  • David Bowie

  • Iggy Pop

  • Lou Reed

  • The Rolling Stone

  • Patti Smith

  • The Kills

Describe your personal style.

Uniformed.

What are you reading?

I always seem to be reading a few books simultaneously. I recently started I Dreamed I was a Very Clean Tramp by Richard Hell and it's great!

What are you most excited about in the coming months?

We always have special projects in the works at the studio - I continue to be excited and inspired by the innovate, progressive development processes our team consistently realizes.

My concentration for the time being is spearheading our fine jewelry division.

Thank you! All images and video courtesy of Nordstrom, via The Thread blog.

Read all of my Aces interviews here.