Aces Interview: Kelly Ogilvie

The interview series I started last month during 30Fresh has resonated so well with readers that I've decided to extend the series indefinitely! From now on, these interviews will be a look into the lifestyle of people I admire who are doing amazing things for their community and world. To see all of these interviews, look for the Aces tag.

Today in Aces, please meet a dear friend and true hustler, Kelly Ogilvie!

I've known Kelly for almost ten years now, and he's been an incredible role model for me and so many others since. He's like a big brother I didn't know I had! I met him for the first time while I was an intern at the Downtown Seattle Association and he was serving on former Mayor Greg Nickels' team. Less than a year later, we both ended up at the Greater Seattle Chamber of Commerce, where he served as Director of Government Relations and I served as the Chamber's events director. He left the Chamber to found Blue Marble Energy with a focus on turning algae blooms into a renewable fuel source. He's now working on another startup, Quemulus (read more in his interview) and on Social Milli, a social media consultancy.

Having met him when I was maybe 22, I couldn't comprehend how someone just a little older than me was accomplishing so much and yet had his eye on leaving an even greater impact on the world. I admire his passion for giving back to his community, on a local and global level, changing the world for the better. Don't be surprised if you see Kelly on the stage at TED or the World Leaders' Summit someday, because I sure won't. I can say that Kelly has always been someone for me to look up to, and any success I have has been fueled by seeing the things he's done in just a few short years.

What's on your playlist right now?

Macklemore & Ryan Lewis "Can't Hold Us". I love the song because it has an aspirational quality to it. That, and the fact that at the end of his video he lands on the Space Needle and hoists a flag. He reps so hard for Seattle; how can you not get behind that?

Describe your style.

My parents subscribed to the Cary Grant school of fashion and instilled some basic ideas:

  1. Buy a few nice things you can afford, not lots of things, and;

  2. A man should wear the suit, the suit shouldn't wear the man.

So I'd say my style is professional-casual. Devil wears Chucks. Blazer and blue jeans with a timepiece. Minimal bling.

Who inspires you?

Neil DeGrasse Tyson. He's an astrophysicist who's dedicated his life to making science accessible and exciting for people. He's a great story teller and makes a compelling case for scientific literacy.

What are you reading? 

I just finished the book Ender's Game. A movie based on it is coming out this year (w Harrison Ford), and I have to say it's one of the best fiction books I've ever read. It's set in a dystopian future where young kids are genetically engineered to be geniuses, and used to fight in wars. The book has a twist that you just don't see coming. Highly recommend it.

What are you most excited about in the coming months?

Quemulus (cue-mu--lus, like the cloud) launches is a few months! We're going to provide an easy (and free) way for people to save, send & receive money. The goal is to make money an extension of our social networks, and to give people an alternative credit option. For example, if someone doesn't want to go to a bank or apply for a credit card, they can go to their network with Quemulus to raise $$. June is the target launch date! Quemulus.com is the signup page for BETA users.

Thank you!

Read all of my  Aces interviews here.

Life as Creative Director of TEDxUofW (Contributor Post)

*Please meet Emilee Goo, my fifth and final new contributor to Fresh Jess! Emilee will wax poetic on Seattle, travel, college life and more. She recently served as creative director for the TEDxUofW conference. Read on to see what her experience was like, and peep her bio at the end of this post. Enjoy!

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A week ago, a student organization I'm a part of, TEDxUofW, hosted our second annual event on the University of Washington campus here in Seattle. It was without a doubt one of the most inspirational days to have come out of this campus. I wish more students could have attended. We heard from nine speakers all with varied backgrounds and stories to tell, some of which were current undergraduates, faculty and alumni. Somehow everyone was connected not only to this fine establishment but for a bigger and brighter cause. To purely spread ideas worth knowing. The entire concept behind TED itself is "Ideas worth spreading". It seems so simple yet so empowering and can really go beyond your imagination and yourself.

Being a part of this opportunity and taking on the creative director position has made this entire rollercoaster of an experience worthwhile. It truly astonishes me how incredibly smart young people can be. Three years into my undergrad career, I've realized the capacity we, the young and creative "potentials" have from turning someone's day through random acts of kindness like buying a random person a coffee, creating an ingenious organization to better your community or why not, just create a start-up out of your 10x10 square foot dorm room. Having surrounded myself with such positive and bright people has made me realize how incredibly blessed I am to have what I do have.

Days before the event, while talking with some friends on our way to pick up some last minute items at my favorite store (Costco), it hit me how we were able to hustle our asses off in putting together this event. With a hardcore group of rad people, we collectively came up with sponsors, speakers, our own website, the aesthetics of the room, the center piece cut outs, the lighting, the audio, the video and even the swag bags. We, us measely ol' students, had the capacity to truly accomplish such an amazing day to spread ideas worth knowing.

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Emilee Goo is an aspiring creator and adventurer living in Seattle, WA. She's currently a senior at the University of Washington double-majoring in communications and interdisciplinary visual arts. She was born and raised in the San Francisco Bay Area, but is Seattle-grown and Hawaiian at heart. She has had past experience working with Nectar Communications, State Farm Insurance, TEDxUofW, UW PRSSA and BSSP. She is a fashion enthusiast thriving on travel, food, culture, art and photography. She loves to blog ever since she discovered blogging with a friend during her high school years, and is now introduced to a whole new world filled with creative people. She loves sharing her interests over at her own blog, Life of Goobers.

Aces Interview: Steven Severin

The interview series I started last month during 30Fresh has resonated so well with readers that I've decided to extend the series indefinitely! From now on, these interviews will be a look into the lifestyle of people I admire who are doing amazing things for their community and world. To see all of these interviews, look for the Aces tag.

Today I have the honor of sharing with you a Seattle's "Rainmaker." Meet Steven Severin!

If you've ever enjoyed a show or a night out on Capitol Hill (and probably many other places in the city), most likely Steven Severin had something to do with it. His Neumos / Barboza / Moe Bar / Pike St. Fish Fry establishments are arguably the heart of Seattle's nightlife, steady beating lively for over 20 years (Severin is also part of the team behind Li'l Woody's.) Certainly that block has come to be the center of activity on the Hill. I've always had indirect connections to Severin - I knew of him but I didn't know him. I figured we'd meet one day at one of his venues or at City Arts Fest, which he also oversaw for the past three years. Funny enough, we meet one sunny Saturday when I'm watching my friend Sara's store, SPUN Sustainable Collective and he stops into Porchlight Coffee next door for his usual coffee & chat with Porchlight owner Zack Bolotin. As fellow Seattle die-hards and consistent supporters of local small businesses, I guess I shouldn't be that surprised. I loved getting to know Steven through this short interview, and hope you enjoy too:

What's on your playlist right now?

My playlist is kind of funny actually. There's two ways that I generally listen to music. When I'm walking around  (I walk pretty much everywhere), I listen to what's on my iTunes. I decided at the beginning of the year that I was going to listen to every track in alphabetical order. I'm currently in the G's. The last 5 tracks were: Erykah Badu, The Weeknd, Fucked Up, Charles Bradley, and The Black Keys. What's coming up is: William Elliot Whitmore, Kanye, My Morning Jacket, Black Flag, and The Maldives.

The other thing I do is listen to everything new on Spotify. If I listen to it at least twice, then I'll buy it. Right now that's Shuggie Otis, Alice Russell, Melvins, Daughter, and Trinidad James. I'm about to go on a Slayer marathon as I just found out that Jeff Hanneman passed away yesterday. I'm crushed. I've seen them more times than almost any band. The Melvins, Sunny Day Real Estate, and Hush Harbour are up there with having seen 25+ times too.

Describe your style.

My style is "the sneakers always match the shirts."  Other folks may not think it's matching, but my color scheme can be different than others. My wife thinks I'm colorblind. Probably am a little bit. I think pink and green is a great color combo. Don't you?

Who inspires you?

Inspiration is a funny thing to me. I know this is kind of cliche to say, but the Dalai Lama inspires me. I have a book called the Path to Tranquility which gives you a small way to think about the world or yourself every day. I read it each day and try and keep that idea in mind. I struggle to be a better person every single day. I'm a lot better than I used to be, but in this world it's tough. Lots of hate out there. I do just do my best to avoid that shit.

One person that I do look up to in this city is Tim Keck, publisher of The Stranger.

I was at a Stranger Holiday party and then writer Christopher Frizzelle said that Tim was the guy that he hopes he grows up to be. I thought he was joking and I started to defend Tim when I found out he was serious, I said I do too. If you don't know the man, he's one of the best.

What are you reading? 

As far as books, let's see: I just finished Casual Vacancy a week or so a go which was pretty good. Just started the Girl who Played with Fire, the second in the Girl with the Dragon Tattoo series. I'm totally hooked. I'm also reading the new book by the guy who wrote The White Tiger (Aravind Adiga.)  Really good book. My favorite authors right now are Gary Shtyengart and Murakami. I guess I can't really get enough of Dave Eggers either. What is the What was kind of a life changing book for me. I love to read. Wish I had more time for it.

What are you most excited about in the coming months?

I'm excited about having more time. I've recently hired a new assistant, which is giving me more time to have fun. I stopped doing City Arts Fest this year after 3 years, which is kind of awesome even though a little sad. It was basically a full-time job that I did while I have all my other day and night jobs. I am really focusing on less work and more fun. Of course, there's always a couple irons in the fire with consulting etc., but trying not to take on any more 40 hour a week gigs. Ha ha.

Thank you!

Read all of my Aces interviews here.

About That Life: One Year as an Entrepreneur

A year ago today, I began my life as an independent business owner. It's been a wild ride, and I can't believe a year has passed already! I wasn't completely sure what I wanted to do after parting ways with my last employer, and it took a couple of months for me to find the confidence to move forth on life as an independent. I knew more than anything that now was the time to focus on my blog, and to enjoy a life not centered around working for someone else. I may not have had all the answers (definitely still don't!) but I have the faith, will and determination to forge a path all my own.

After taking a couple of months to explore all of my options, I applied for my business license and became an independent contractor, freelancing as a consultant.  I thought about everything I'd done since leaving college, and created a menu of services that included: marketing, event production, public relations, personal styling, personal branding workshops and social media strategy. So many things! Too many things, probably.

I love love notes! Via StrikingTruths.com

Since then, I've taken on various clients in different capacities. I've learned more about myself and my capabilities in this past year than I had in all of my previous jobs combined, which is crazy since I learned a ton at each role I played. Everything is a lesson. These are some of the bigger lessons I've gone through in the past year:

Time is money.

When you're responsible for your professional...everything, the way you look at your time changes. I am more organized about how I spend my time than I've ever been before. If I'm not, I can easily get distracted by social media or bulldog cuddles, or wind up spending way too much time working and not enough on other things I should do, like working out. I let myself get lazy and ended up gaining weight because I was so afraid of not working hard enough, or bringing in enough work. I shined too much of a spotlight on getting my business running, that actual running fell off of my schedule! My time is everything. I am working on only spending it on the things (and people) that truly matter to me. See also: No, You Can't Pick My Brain. It Costs Too Much.

Refine. Refine. Refine.

I am always analyzing and tweaking everything now. I'm feeling out the services I provide, figuring out which ones I truly enjoy working on, the types of clients I prefer to work with, and adjusting my budget and schedule. I want to work hard, but I also want to enjoy life and focus as much creative energy as I can on my blog. It's amazing how much less I'm shopping or doing frivolous things, because I want to go to that conference or devote more time planning out a strategy for my client. I'm a big believer that we are always learning, and if you're not - you've stopped living!

Find the right team.

Now more than ever, I have to have a strong support team around me. People who inspire me. People who can help me with parts of my business that I'm not good at, like an accountant or lawyer. People who can enhance my business, like my new Fresh Jess contributors. People to tell me like it is, or who can just listen when I need to talk myself through new ideas or frustrations I'm facing. Naysayers, people with negative energy or people who want to waste my time? Ain't got time fo' dat!

Take control.

When you work for someone else, your focus (whether you like it or not) is on meeting someone else's goals, standards, and often, perceptions of you. When you work for yourself, everything is in your hands. Goals, mission statement, vision, finances, insurance, schedule - that is all on you. That might be intimidating for some, but I was absolutely up to the challenge. Still am, every single day.

Gratuitous excuse to include a pic of Nicki Minaj. Photo via ELLE Magazine.

Nicki Minaj said in this month's ELLE Magazine: "I deserve to know what's going on. It's my brand and my life." That's the way I look at things. I've been using the word 'entrepreneur' a lot more lately, in place of the term 'freelance consultant.' It feels like a better description encompassing all of the things I've been working on in the last year, in consulting but also in the many projects I've done here on Fresh Jess. Sponsored posts, better ads, better outfit posts, more and better content. Every day I'm evolving and the different arms of my business are getting stronger and stronger.

And I'm just getting started, y'all.

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

The Renaissance Man (Contributor Post!)

*Once a week, you'll hear from one of my amazing team of contributors. This week, I'm delighted to introduce you to Titus Kimbowa! Peep Titus' bio at the end of this post. Looking forward to Titus' perspective on entrepreneurism, business, music and life in general. Enjoy!

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Last week, I read somewhere on Twitter that Jay-Z was selling his stake in the Brooklyn Nets to become a sports agent. I was surprised, to say the least. Where does opportunity lay within the sports agency arena? For the next few days I pondered on why he’d make such an unconventional move.

Looking at all of Jay-Z’s past moves, from starting Roc-A-Fella to selling Roc-A-Wear, there’s something they all have in common: he actually never “leaves.” He’s still reaping benefits on every deal he’s made since leaving the drug game. He only uses each milestone to build onto another.

Diversifying the hustle per se.

Image via Book of Hov

Let’s look at the current move and see how much opportunity lies ahead. Jay-Z has created a brand in which everything he touches turns gold. He has a reach that is respected at every level. He was able to create a lot of buzz and support for the Brooklyn Nets - this is how he was able to get an ownership stake in the Nets at a discount rate. Being part-owner made it easier for the Nets to not only move to Brooklyn, but also gain New York’s support of the team. This is Jay-Z’s main role. He’s the face of an organization in midst of transition.

Selling his stake in the Brooklyn Nets and becoming a sports agent gives Jay-Z a new opportunity to use his brand in the sports arena. Using his ownership of the Brooklyn Nets as a stepping stone, Jay-Z’s out to challenge the likes of David Falk and Bill Duffy. Jay’s popularity and brand puts pressure on David and Bill’s business strategy. I’m interested to see how they’ll react to the new competition.

Growing up, many sports figures listened to Jay-Z’s music and many can connect to his story. Having him as their agent will give them access to him at a clock’s tick. I can already see a lot of young, up-and-coming athletes signing on to Jay-Z’s agency. You could look at Jay-Z’s relationship with Lebron James (among other professional athletes) as a catalyst for this move as well. Lebron is one of the top paid athletes in the NBA. If he is able to have Jay-Z represent him, this will keep the money within the clique (cue Jay-Z’s verse on“Clique”)

There’s a lot that Jay can do with the new venture and I’m particularly interested to see how this pans out. You never know, he’s known to move in silence.

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Titus Kimbowa is a young entrepreneur living in Seattle, WA. He was born in Kampala, Uganda & moved to the States when he was 12. He’s currently a senior at the University of Washington and serves as vice-president of the UW American Marketing Association, and he's interning as the product marketing analyst for stealthy start-up Webtuner. He’s got past experience as part of the Zagat team at Google, Crown Social, TEDxYouth Seattle, and starting up an enterprise travel company. In his spare time (which he rarely gets) he likes to play basketball, read, and hang out around Seattle.

Find Titus on Twitter.

30Fresh30 days of posts celebrating 30 years - and 5 of Fresh Jess!

Fresh Friends: Jessica Piha & JVP Media

I'm reviving my Fresh Friends series, highlighting some of the best and brightest talents that I've encountered here in Seattle and beyond. In a few brief questions, you'll find out a little more about what makes these fabulous people tick - what lights the fire that inspires them to pursue their passions.

Next up, meet Jessica Piha, who recently launched JVP Media. Taking the leap into starting your own business is one of the scariest but most rewarding things, and it's no surprise this go-getter made it look easy.

What do you do? 

I recently launched my own PR business, JVP Media! It’s been my lifelong dream to run my own business. I come from a long line of small business owners and I hope to achieve the great success that my father and grandfather have had.

Who inspires you, and why?

My family, boyfriend and strong, independent women who help other women inspire me.

Penelope Ann Miller outfitted in Blue Nile Jewelry thanks to Jessica

What are you listening to right now?

I love classical music, so I’ll listen to 98.1 a lot. I also love NPR so I’m tuned into KUOW a lot to.

Brooklyn Decker outfitted in Blue Nile Jewelry thanks to Jessica

What are your favorite things about Seattle?

The entrepreneurial spirit and gorgeous scenery makes it a very easy place to live!

Helen Mirren outfitted in Blue Nile Jewelry thanks to Jessica

Where can we usually find you?

www.jvpmedia.com is my website and I’m currently accepting clients! Also, I’ve found a nice little niche with twitter, @jvpmedia. Physically, I’m a homebody believe it or not and nothing gives me greater pleasure than cooking a great dinner for friends or family.

An Evening at the Gates Foundation Visitor Center

Last week, I hung out with other Seattle bloggers, social media friends and the hospitality set for an evening at the Bill & Melinda Gates Foundation Visitor Center. The Foundation is of course based in Seattle where the Gates family lives, and has been doing work for various efforts and causes throughout the world. Only recently have they opened up to the public about what it is they actually do and the strides they've made in global health and education. The Visitor Center opened next to Seattle Center and the Space Needle in February, and this evening was a chance for a few of us to get lost in its inspiring stories and interactive exhibits.

The Visitor Center is split into four main galleries that feature: exhibits on the work the Gates Foundation supports to give all people the chance to live healthy, productive lives; a showcase of innovations and progress on some of the world's toughest challenges (like malaria and proper education); and inspiration & information to help guests take action in our own unique way.

I had a blast learning and creating in the Visitor Center. Here are a few of my favorite shots from the night, with a full album on the Fresh Jess Facebook page.

The design and architecture elements throughout the Visitor Center are insanely awesome. This quote  of Melinda Gates' greets you when you walk in.

So many inspirational quotes throughout the VC.

There we are in the VC's photo guestbook!

Easily the coolest lanyard I've ever received, and I've been to a lot of events & conferences!

This wouldn't be right without an outfit shot. 

Trina Turk for Banana Republic top (similar BR top here)/ Vintage mandala print high-waist shorts from Everybody's Buying Vintage (similar here) / Nine West strappy heels (similar here)

Thanks for a fun night!

Fresh Jess the Freelancer

It's true. I left my job a few weeks ago and am freelancing full-time. I thought about keeping low-key, but I've realized I don't owe anyone anything. Except myself, of course, and I owe everything to the opportunities that have come my way thanks to blogging and social media. I have wanted to do my own thing for so long and for me to not put myself out there is doing myself a severe disservice.

I am extremely thankful for my friends and family who've told me I should've been doing my own thing all along. It's humbling and encouraging to hear things like "I'm so excited to see what you'll do!" and "It was only a matter of time!" I am grateful to the agencies and brands who've reached out to me about full-time gigs, but I know this is the best thing for me right now. I've taken the last few weeks for some personal time, the Lucky FABB conference, and organizing my thoughts.

So what is it that I'm doing? Quite simply, stuff I've already been doing. Blogging mostly, because what I've wanted more than anything is to grow FreshJess.com to the amazing blog I know it will be. I am also writing, strategizing, creating, speaking, mentoring...doing. In short, helping tell amazing stories, launch awesome campaigns and bring fantastic ideas to life through words, networking and media.

One of my favorite Russell Simmons quotes is "Only do shit you believe in. Period." I can't tell you how excited I am to create a work life that weaves seamlessly with my blog and personal life, and most of all, to work on things I truly believe in.

Source: thewellnesswarrior.com.au via Jess on Pinterest

For a full run-down of my services, you can take a look at my new Freelance Services page and contact me at jess@freshjess.com for more information.

Showing Up For Life - Bill Gates Sr.

Simply put, this book impacts me so much I will likely read it at least once a year for years to come. Bill Gates Sr. is probably most famous for being the father of one of the richest men in the world, but he is also a former UW student, Boy Scout, lawyer, law firm partner, and current father, grandfather, husband and all-around proud family man. He now helps his son and daughter-in-law carefully choose where their money and efforts go as one of the leaders at the helm of the Bill & Melinda Gates Foundation.

In Showing Up for Life, Mr. Gates dilutes a lifetime of changing our community locally and globally into one extremely simple message: show up.

Bill Gates Sr. is so full of love, humility and perseverance. I cannot help but be inspired by him every time I hear or read about him, and most strongly when I read this book. Showing Up for Life is filled with Gates Sr.'s many life experiences, from summer trips with his family and others to visits to Africa to various speeches he's given around the world. His love for family and tradition shine throughout - it's clear that his children, wife Mimi, former wife Mary and his grandchildren are the driving force in all that he does.

The stories told in Showing Up for Life are short but incredibly impactful. Gates Sr. implores life lessons on everything from: instilling tradition in your children; responsibility to community, neighbors & family; and the importance of a lifelong education (stay learning!) All of these lessons tie back to his overarching message: for everything in life, nothing can be until you show up.

Show up for opportunities that are given you.

Show up for your family.

Show up by educating yourself always.

Show up for your local, national and global community.

Show up for your beliefs, your opinions and your rights.

Show up for life!

Check out this interview with Mr. Gates Sr on Showing Up for Life. It's an hour long, but totally worth it :)

Kelly Cutrone's Normal Gets You Nowhere

After reading People's Revolution founder Kelly Cutrone's "If You Have to Cry, Go Outside," I was hooked and inspired by Kelly's no-nonsense, tell-it-like-it-is style. I'd been anticipating her next book ever since, and was delighted I only had to wait for about a year for another read full of Kelly's words of wisdom.

In "Normal Gets You Nowhere," Kelly takes readers beyond the PR world and shares her thoughts on much deeper, personal topics. Sex, religion, family, friendships, holidays, relationships - you name it, Kelly shares her opinion on it in this book. All of this translates into real, honest advice for ladies like me. Kelly really strives to instill positive, confident thinking for women who strive for personal and professional success. If anything, she encourages us to break the mold of conventional beliefs and intelligently decide what's important in our lives.

Just like with the many power girls I like to cover on Fresh Jess, I draw inspiration from Kelly's fearlessness, confidence and will. She tells her story from a truly honest vantage point of wanting to help women succeed in business and life. This book must be like mentoring the masses to her! I appreciated learning many of her stalwart beliefs, shaped through years of experiences. I hesitate to use the words 'success' and 'failure' when summing up her storytelling style, because every experience she's had has taught her valuable lessons about who she is.

I only wish us ladies had more power figures like Kelly to learn from!

Check out her trailer below (she's unorthodox in every way, shape and thought - even in marketing her book!)

Craving Success by Melody Biringer

I'm not your regular. Soon after I graduated from college, I started my job as part of the great events team at the Greater Seattle Chamber of Commerce. I had the supreme honor of working with the literary legend Kim Ricketts, through whom we were able to bring acclaimed authors like Malcolm Gladwell, Bill Gates Sr., Madeleine Albright, Chris Brogan, Daniel Goleman and more to share business acumen and general life wisdom with our members. Through my time at the Chamber, I'd accumulated a personal library dominated by biographies and non-fiction, mostly business & marketing-related books. This trend continues to this day. I'm more fascinated by the stories of trials and success by real people than I am with fiction works.* Powerhouse entrepreness Melody Biringer is no different.

Melody is the founder and face of The CRAVE Company based here in Seattle. She's behind the famous CRAVE parties, CRAVE city guides and events in over 25 cities around the world. A self-described "startup junkie", CRAVE is actually her twentieth business! In her new book, CRAVING SUCCESS: a startup junkie's path from passion to profits, Melody takes us through a lifetime of valuable lessons from those twenty businesses. Each chapter is neatly wrapped with "Uh-Ohs" and "Ahas", summarizing Melody's successes and learned lessons.

Passing the time along at UW graduation :)

I've been a fan of CRAVE long before I could even attend the parties, and had the pleasure of working with Melody last year on CRAVE Seattle. Something I really admire about her is her raw honesty. Driven by her passion of helping women entrepreneurs find success, she will often ask the kinds of questions you know you need to hear but either don't want to or don't know how to answer just yet. The kinds of questions that need to be answered. Though I'd heard many of the stories in CRAVING SUCCESS, I was excited to read through and absorb it. You can tell that Melody poured her heart out into this book, and into each of the lightbulbs that went off in her mind to eventually become a full-blown business. I definitely recommend adding this to your summer reading list!

Find CRAVING SUCCESS on Amazon.

*This rule does not apply to Roman & Greek literature nor the Harry Potter & Twilight series :)

Fresh Reads: Kelly Cutrone & Mireille Guiliano

being in an industry that requires a good amount of time in front of the computer really makes you appreciate the times when you're not staring at a laptop or desktop screen. for my flight down to and back from SXSW, i totally relished the hours uninterrupted by phone or internet. i took the time to write, sleep, and also managed to blaze through two books by two absolutely compelling women - Mireille Guiliano and Kelly Cutrone.

i don't feel like there are enough examples of power women who like to help other women out there in the world of business. a lot of the successful ladies we see depicted in movies and on TV are the kinds of women nobody wants to be around: mean, disrespectful, lonely, hostile and with a warped sense of entitlement. Ms. Cutrone herself is privy to this on her own show plus the ones she's previously been a part of. anywho, i always gravitate towards the books by power women in all kinds of industries. they have so many life lessons and tips to share with young ladies like myself :)

i really enjoyed reading both Women, Work & the Art of Savoir Faire and If You Have to Cry, Go Outside. These two women could not be any different and yet offer up such similar pieces of advice.

Guiliano oversaw the Veuve Cliquot enterprise in the U.S., expanding from 1% of market share to a good quarter of it. Intermixed with great lessons on how to wine & dine, interview, network, make presentations and hold your own in the office & on the field, this amazing French powerhouse also shared her personal thoughts on fashion, work/life balance and taking care of yourself (which we as women tend to put to the side in our quest to be all things motherly for everyone else.) i was really entertained and inspired by her many stories of holding her own against the stereotypes of the male-dominated industry that the wine world was - and how she always stood true to bringing new ideas to the table to bring her brands to the top of consumers' minds.

Kelly Cutrone is an incredible force of nature. While dispelling almost everything that's been depicted of her on TV, she shares an incredibly intimate peek into her life - from a bored teenager trapped in upstate New York, a hipster in the wild days of 70s NY nightlife, a young divorcee piecing her life back together on the west coast to legendary pillar in the fashion PR industry. what i loved most about Kelly was learning how huge her heart is. in regards to her employees - as long as you give her your all and show that your heart is truly in the right place at People's Revolution, she will bend over backwards to take care of you and give you the tools to succeed in the industry (or wherever you want to end up.) her book is a quick read but chock full of great advice for anyone who wants to be (or work for) an entrepreneur. i love that she constantly stresses the hard work, the stress and the hours it takes to succeed; i feel like so many people i meet who want to "be in fashion" don't actually have the heart, the drive or the passion to do it. she makes it crystal clear that those people are a dime a dozen and quickly find they have no place in the fashion industry at all.

so what are some of the things both Mireille and Kelly taught me? here are a couple of my favorite lessons from both fabulous ladies:

  • What's the worst that could happen? Life is all about taking risks, right? For women in business, taking risks is the key to finding success - and encountering failures (lessons learned.) Both ladies often asked this question throughout their books, to demonstrate why they made the decisions they did. I love posing risks in that perspective. You'll find that things don't seem so scary or daunting if you stop and ask, "What's the worst that could happen?"
  • You will get somewhere if you put your heart into it. Mireille & Kelly are full of experiences where they went above and beyond what was required of them to get what they want and ultimately elevate their present business situation. This is one of those lessons I feel are easiest to listen to but hardest to put in place. You have to keep at whatever it is you're doing, especially when you reach the point where you feel like you can't do it anymore. As my friend Darcey Howard likes to say, you're not an entrepreneur if you don't want to vomit at least three times a week :)
  • Take care of yourself! Ugh. The first thing women do is forget about themselves when trying to have it all. I am a repeat offender of this. I have to remind myself that I am in dire need of "me" time, all the time. Mireille goes into some depth in pointing out the differences between how the French and Americans view vacation time. We have a lot to learn from the well-vacationed Europeans, I can tell you that! Kelly even points out that while she has created a life where her home and work are in the same building, she is adamant about unplugging when she leaves the office, to cook, bake, focus on her daughter and basically have time to herself.
  • Learn to say no - and how to hear it. It was so comforting to me to read different takes on this from both women. Mireille stresses that you have to know when to say no - to promotions, new jobs, new responsibilities, whatever - in order to maintain your inner peace and some sort of balance in your life. Alternately, I LOVED reading Kelly's stories about getting yelled at (and yelling at) impossibly difficult clients. It comes with the territory - and it's how you build that tough-as-nails blood Kelly's got streaming through her veins.
  • Dress for success! For Mireille, it's injecting your personal style so that you make an impact in the boardroom without making a spectacle of yourself. For Kelly, it's cutting-edge style, and a uniform of all-black (only at fashion shows & events) - timelessly chic, always stylish and a way for her team to find each other in the midst of chaos. Regardless of where you are in your career and what you happen to represent at the moment, I think both women would agree that the most important thing you can wear is a relentless confidence of self. Nothing looks better than a woman who knows what she wants and how to get it.

I read a ton of books but I'm glad these two made it on the plane with me. I highly suggest these to any power girl who needs a little more mentorship from other power girls in the world.

FreshJess CRAVEs Seattle

As it turns out, wrapping up 2009 meant a tornado of amazing opportunities for 2010. In addition to joining the Banyan Branch team (which I am absolutely LOVING and learning so much from every day) - another chance of a lifetime was presented to me. 

Melody Biringer, startup junkie, founder of The Crave Company and all around rockstar has expanded the CRAVE brand internationally, with CRAVE guides and parties everywhere from Amsterdam to Chicago. Based in Seattle, Melody felt it was time to bring a partner in to run CRAVE in its hometown, to allow her to mentor the other cities and expand to even more great metropolitan centers around the world. I can't tell you how honored and shocked I was (still am) to have been Melody's #1 choice for Seattle, and though I took some time to evaluate my new schedule, this was something I knew all along I wouldn't turn down.

For those of you who haven't heard of CRAVE yet...

CRAVE innovatively connects urban gals to the sassiest, gutsiest, most inspiring

people they need to know in town. Soirees, gatherings and online networking—we're your guide to everything you CRAVE in your city.

I'm so excited to be a part of the CRAVE team, who are among the brightest, most ambitious girls I've ever met. Being Melody's CRAVESeattle partner allows me to hone my event skills from my time at the Chamber and leverage many of the relationships I built with the fabulous women of Seattle. Tomorrow is my first event - the January CRAVE Business Chat - and we've got some incredible plans for a CRAVE party in the spring as well as our annual symposium.

Wanna get involved with CRAVESeattle (or CRAVE in your city)???

One of my favorite things to do is bring women together to do great things. What better way than CRAVE to do that?