Someone sent me this colorful & cheeky article about superfoods earlier this week, and from there I fell upon Dark Rye online magazine for the first time. I loved the design presentation so much I signed up for future issues - and low & behold, an email from Whole Foods asked me to confirm! I'm always interested in brands attempting creative projects without heavily branding said project. Dark Rye gives WF the space to tell the stories and paint fuller pictures of vendors and sources behind the products they sell. The result is a collection of beautiful pictorals, recipes and interviews. In this latest issue, Le Kale Project, Yemanja, Revive kombucha & EPIC protein bars take center stage. Check it out!
This isn't sponsored or anything. I just think it's cool.