Sometimes all it takes to turn a bad day around is some good food. Yet for many more, it's so much deeper and darker than one temporary bad mood.
The Depressed Cake Shop started in London with the intent to open the doors to the conversation around mental health. One in four people are afflicted with some type of mental illness, and it's way past time we changed the conventional way we look - rather, ignore or sweep under the carpet - at mental illness.
I was initially just going to include this in one of my Fresh Happenings events roundups, but The Depressed Cake Shop is such a graceful and unique way to shine a spotlight on this that I felt it merited its own post. I asked Melissa Riddington, the lady behind this Saturday's pop-up shop at Sole Repair in Seattle, to share a few words on why she wanted to bring this concept to life here in the city:
Chocolate-covered, champagne-flavored marshmallows // Photo credit: Jane Reyes, SF
“Having seen the initial Depressed Cake Shop idea start in London by the talented Emma Thomas, I saw how the project really ignited people across the UK. I had just relocated back to Seattle from London, and saw that SF and LA had managed a hugely successful Depressed Cake Shop in their cities. So, I decided to bring the Depressed Cake Shop to Seattle! My professional background is in brand marketing and events, and I previously owned a bespoke cake business in London – so this, tied into the fact that I believe the stigma of depression and mental illness deserves more public awareness, I thought I’d bring the project to Seattle. I also felt that the uniqueness and creativity of this project would be something Seattleites could relate to and support.
Grey on the outside Rainbow Cake // Photo credit: Eleanor Brown, UK
We’ve got over 15 bakers, pastry chefs and home bakers from Seattle, SF, LA and London supporting our cause. They will be creating some delicious (gray) sugar magic with layer cakes, cookies, brownies, cake pops, chocolates, marshmallows, macarons and more! We’ll also have local art, gloomy tunes (think Morrissey, The Cure, Radiohead, Portishead), a silent auction, depressed (pretty) flower bouquets, coffee by Stumptown and London’s famous Mardy Mabel cards, who has made 4 bespoke designs for the DCS Seattle. We’re excited to say that all proceeds will be going to N.A.M.I. – Greater Seattle.”
Black Dog by Mrs. Carey, UK (Black Dog is what Winston Churchill called his depression and was a big theme in the UK shops)
There you have it folks. Head over to Sole Repair (1001 E Pike St., Seattle 98122) from 10:00a.m. - 4:00p.m. this Saturday to check out The Depressed Cake Shop.
Macarons by The Dainty Bakehouse, UK
Supporters involved include:
· Bake it in a Cake
· Bella Cupcake Couture
· Blue Cat Studio Design
· Cake Lady – Mercer Island
· Dolcetta Artisan Sweets
· Eat Sleep Bake
· Local Sugar
· Mardy Mabel
· Miss Ali’s Cake Pops
· Mrs. Cakey
· NuFlours – (gluten free goodies)
· *Quinn’s Pub and Restaurant Zoe’s Pastry Chef
· Secret Marmalade
· Stuffed Cakes
· Saucy Pirate Catering
· Stumptown Coffee
· Whole Foods (South Lake Union) Head Pastry Chef