If I worked in the fashion industry, Lawren Howell would have my dream job. This San Francisco native spent some time studying art history in Paris and in the creative department at Kate Spade and Jack Spade before landing in the offices of Vogue. Oh yes, she worked as an assistant to editor-in-chief, Anna Wintour and executive fashion editor Phyllis Posnick before being promoted to West Coast editor for the publication in 2006.
Lawren now manages all of Vogue's West Coast editorial shoots, as well as the annual Vogue CFDA Fashion Fund show and other Vogue sponsored charity fashion shows. She's in town today for the Nordstrom Designer Preview, and spent some time with me last night to answer a few of these questions. This is the first time Vogue and Nordstrom have partnered for Designer Preview, and speaking with Lawren got me that much more excited for tomorrow night's show. Get to know her, and follow us at #NordstromxVoguePromos on social media for behind the scenes shots and more from the show!
Image via Vogue
How did growing up in San Francisco inspire you to pursue a career in the creative and fashion industries?
San Francisco is such an international city. I had an eclectic upbringing and grew up with exposure to such rich culture. San Francisco has beautiful architecture and is such a creative place; there was always art shows to go to. I also grew up in a family of creatives; my sister is now an artist and my brother's in graphic design.
Is there a project you've worked on that's near and dear to your heart? Why?
The Vogue CFDA Fashion Fund is really cool and so much fun to work on. I've made so many friends and learned so much about the different designers that have been a part of it. The show features new, young designers (this year's finalists were just announced yesterday!) I style the show; we do all of it, from casting to hair and makeup, so the designers can breathe and be a part of the audience in their own show. It's fun to see how far they've come. The show first happened 8 years ago, in Pebble Beach with a partnership with Lexus. I've been involved for 6-7 years.
Image via Vogue
Describe your personal style.
There's definitely a 'menswear-y' vibe. I like simple things. Very all-American. I don't heavily accessorize. Less is more; not overdone. I think that's a very California, Northwest mindset. [true!] Not ostentatious. Understated.
What are you most excited about in the coming months?
That's easy! Moving into a house in the next couple of months that we've been working on for the last year and a half. That'll be nice!