It's More Fun in the Philippines

Want to know something embarrassing? In my 28 years of existence I haven't visited the Philippines. Ever. Being Filipina-American is awesome aside from this one glaring hole in my passport.  The other night, I discovered the Philippine Department of Tourism's new social media campaign to attract visitors to the beautiful country some of my family calls home.

The "It's More Fun in the Philippines" campaign launched last week with a bold, colorful microsite. Its Facebook page boasts over 8400 fans already and a variety of crowdsourced images designed by Facebook fans and including the cheeky slogan. The DOT's Twitter account also fanned the flames with a #ItsMoreFunInThePhilippines hashtag that was the #1 trending topic worldwide last Friday.

I have no excuses anymore. They're using social media to come after me :) I love this campaign and wanted to share.

Photo by George Tapan

Photo by George Tapan

Photo by George Tapan

Photo by Julius Calvin Santos (crowdsourced)