Since CRAVE members are a collection of innovative shops and businesses owned by women, we'll discuss how to use your brand identity to promote a strong customer fan base. The importance of having your customers know you and not just your business is necessary for a small business. As the world becomes more technology driven some of us are hiding behind our brick and mortars. Start using technology to your advantage and introduce the world to your small business! Create a story, share the love you have for your business, introduce your co-workers, and yes…even upload giant photos of the food you’re eating for lunch. Let the world fall in love with you and your business just as much as you have!