Fresh Faves: Byron Gronseth & a Re:Fresh Jess

People ask me all the time how I manage to work, blog, be out and have a life. The truth is, you never get anywhere (sanely) without the help of a great team, and for mine, I'm grateful. I enlisted the help of one of my dear friends, Byron Gronseth, to help me breathe some new life into the look and feel of Fresh Jess. What he is giving me in return is so much more.

Byron is definitely not your cookie cutter graphic designer. At least not to me. He sat me down in a coffee shop for a few hours and walked me through a ton of questions, delving deep into my interests, passions and visual stimuli to come up with a whole new branding identity. 

What you now see here on FreshJess.com is one piece of that. "Pretty, witty, girly, worldly" - I also wanted imagery to reflect the West Coast and Pacific Northwest without a cliche shot of the Space Needle and me holding an umbrella or something. We both agreed on a darker palette too. Take one look at my Pinterest style boards and you'll see I'm not one for frills and sequins and glitter (unless I have to be.) 

 I also wanted to reflect my insistence on keeping FreshJess a lifestyle blog, even though I'm classified as a fashion blogger about 90% of the time. It's fine, but I still want to cover other things that mean a lot to me: the causes I support, the celebrities and mentors who inspire me, the books I read, the places I eat, etc. All things fresh in the eyes of a young Seattleite. Life + style, if you will.

Anywho, I'm so extremely thankful for Byron's help in making FreshJess look so fly. Thank you thank you thank you!!!


Pinterest is Taking Over My Life: 2/26/12

I've decided to post a few of my favorite pins from various boards on my Pinterest in a weekly roundup here on Fresh Jess. You will see outfit inspirations, recipe ideas, travel destinations, celebrities, art and other visual stimuli that inspires me.

I love this style. I wish it'd warm up in Seattle already!
Source: electrictigers.tumblr.com via Jess on Pinterest

Source: fitasfuck.tumblr.com via Jess on Pinterest

I'm about that juice life!

I love this.

Candy & spikes
Source: ciaobella50.com via Jess on Pinterest

Are you on Pinterest? Leave your username below in a comment so I can follow you!

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Guinness & FreshJess = The Largest St. Patty's Day Celebration Ever!

What's a holiday like St. Patty's Day without a little fun & games? 

This year, Guinness is setting its sights high with a mission to set a Guinness World Record for The Largest St. Patty's Day Celebration Ever

They've partnered with me to lead the efforts here in Washington State!

How can you help make this The Largest St. Patty's Day Celebration Ever? 

It's easy:
1) Head over to Guinness.com
2) Fill out the form to confirm you're over 21 (sorry kiddos)
3) Click "Join the Party"
4) Fill out the pledge form & enter "JESS" in the optional code
5) Share it on Facebook

Simple as that!

Master Brewer Fergal Murray
For each pledge made that includes code "JESS", I'm donating a dollar to my dear Bulldog Haven NW in support of their efforts to provide better lives to rescued bulldogs.

Drink responsibly - it's for a good cause this time!


Florence Broadhurst for Kate Spade lands at Nordstrom

The Florence Broadhurst for Kate Spade tour bus rolled through the Nordstrom flagship in Downtown Seattle last night, and what a party it was! Kate Spade creative director Deborah Lloyd hosted the launch of the Japanese-print inspired collection, and Nordstrom pulled out all the stops to make for a fabulous soiree. Guests enjoyed itty bitty sliders, apple tarts, whoopie pies and red velvet cake; sipped champagne and bottled Coca-Colas; and danced to the tunes of the Vivian Girls. All the while, shoppers tried on and browsed through the new collection, rich in bright coral and pink. I was a big fan of the structured totes and the sunnies myself. 

Take a look and head to Nordstrom to pick up these sweet pieces.


Marni at H&M is coming!

I'm not sure what I love most about Marni at H&M - the patterns, color palette or silhouettes! The collection comes out on March 8th, 2012, and all of the pieces are under $150. I'm hoping one of the Seattle-area stores is on the list of 250 who are getting pieces from it.

Marni creative director and founder Consuelo Castiglioni oversaw this latest collaboration with H&M:
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements.”

Enjoy the full lookbook below, and let me know if you have any favorites!

Pink Carpet Project: Seattle Fashion Stands w/Planned Parenthood

When news broke out that the Susan G. Komen Foundation would be cutting its funding for Planned Parenthood, the Seattle fashion community (led by the amazing Cameron Levin) banded together in a matter of hours and decided to produce the Pink Carpet Project to support Planned Parenthood of the Great Northwest and to bring attention to this important issue.

Seattle-based designers including: SPUNLizzie ParkerVian HunterKatie ChrismanKate MensahLady KonnyakuLa Belle ReveBanchong DouangphrachanhLekkerlifeMEKA ClothingFancyhawk LingerieMiriam ReynoldsCameron LevinHouse of Isaac Andrews and Ilha Swimwear will have their latest collections at Pink Carpet Project. 

There will also be live burlesque performancesa pop-up boutique, a fashion show, swag bags and a short introduction from Dr. Anna Kaminski, Medical Director for Planned Parenthood of the Great Northwest.

We hope you can join us for this wonderful event!

Pink Carpet Project
Seattle Fashion Stands with Planned Parenthood
Thursday, March 1st, 2012 //  8:00 - 11:30p.m. // Fred Wildlife Refuge (127 E. Boylston, Seattle 98102) // 21+
$25 // $50 VIP (front row seating & swag bag)
$300 Table Host (Includes front row table seating for three people, two bottles of wine and appetizers, black car transportation services to and from event by Black Crown Car Services LLC and swag bag). 

Sponsored by The Stranger, Fred Wildlife Refuge, Girly Girl Wines, Black Crown Car LLC, Grim's and Manhattan Drugs.


Fresh Style: Fight Night

My boyfriend had his second pro mixed martial arts fight last night (and came home with the win!)

I love fight nights. People always ask me if I get scared or nervous watching him fight, but I always tell them that MMA is a sport and like every other athlete, he goes through training, conditioning and strict dieting to prep for the fight. I do get nervous during the fight because I want him to win :)

Dressing for fight nights is always a lot of fun. I like to think of the significant others of famous boxers and ultimate fighters, while keeping it fun, functional and fresh. In a sea of jeans and tees though, it's not that hard to stand out!

This time I took my Jeffrey Campbell Night Walks for a spin. You can find them at SoleStruck!

Dimepiece Designs dress
Jeffrey Campbell Night Walks
MNG wool coat
Vintage Pendelton scarf
Bracelets from: Sustalux, Moksha & gifted (from my grandma in the Philippines)


Fresh Jess' NYFW Favorite Shows

The nice thing about Fashion Week is that you can catch a lot of the action online. While it can't replicate the excitement of being in the tents, it's much easier for fashion enthusiasts to catch their favorite designers' runway shows via blog or video.

That said, here are some of my favorite runway show recaps via LifeMinute.tv:


VPL by Victoria Bartlett 

Zac Posen

Jenny Packham

Betsey Johnson

Sudden Vacation: Seattle to Paris

Capital One invited me out to a fun short they filmed in Seattle a few weeks ago. Unfortunately it was during our snow & ice storm when I didn't venture outside for a few days :/ The finished product is a cute transformation of the crepe stand on Pike St. into a quaint Paris getaway.


This "Sudden Vacation" is for Capital One's Venture Adventure giveway. Head to TimeForVenture.com, upload a photo of yourself in one of their getaway postcards and that's your entry to win a dream vacation. Enjoy & good luck!


Fresh Style in NYC

Snaps of my outfits while in NYC. Shouts to Mollie for taking these! 

IFB Con outfit - see my recap post!

With Mollie & Michelle (Amuse Bouche) outside Chelsea Market

Climbing the steps up to the Highline
Illin' in Soho
H&M denim shirt
Vintage crossbody bag & sunnies
Necklace & speckled denim from Moksha
Steve Madden boots

At the tents!Uniqlo J+ kimono down coatH&M colored denimZara booties

Had a blast with Mollie!

Usher & Diplo: Climax

This is probably the first track of 2012 to really get me. I still have it on repeat!

What are some of your favorite songs or albums right now? Let me know!


Seattle: Goods is closing

Bummed to hear about Seattle skatewear staple Goods closing on the Hill, especially so soon after the launch of Alive and Well. Goods had a great run of almost ten years and definitely put the city on the map in the skate & streetwear world. I've always been a big fan of their house collection and logo.

My boyfriend and I stopped by this morning to say goodbye and were greeted by this long line!

Make sure you stop by and see what's left. Pay respects on Goods' FB page.


Rebecca Minkoff F/W '12 Runway Show

I had the privilege of catching the Rebecca Minkoff fall/winter '12 runway show thanks to Mollie of MollieInSeattle. Theophilus London performed briefly before the models took the stage in beautiful leather, metallic, sherbet tones and geometric prints. I'm not sure there was a bag in this collection worthy of taking the Morning After's place as "It Bag", but there were a few cute accessories in the mix.

Check out some of my favorite looks from the show, then my video of the final walk (all photos via Fashionista.com):


Erin Fetherston F/W '12 Presentation at Milk Studios

I had the pleasure of attending Erin Fetherston's F/W 2012 presentation at Milk Studios last night. Ms. Fetherston's collection is packed with tons of chiffon, berry tones, brocade and lovely, flattering lines. These are perfect for every occasion from a night out on the town to a fancy gala. The presentation attracted a beautiful crowd of celebrities, industry professionals and bloggers alike.

Enjoy the pics!