12.08.2012

BJ Penn for RVCA (Video)

In honor of UFC's latest card in Seattle tonight, I wanted to share BJ Penn's latest mini-documentary for RVCA. The lifestyle brand and the celebrated MMA fighter from Hawaii have had a fruitful partnership for many years. RVCA has supported The Prodigy since forever, which is so cool to me considering most MMA fighters partner with clothing brands I could never relate to. RVCA seamlessly bridges the gap between sponsoring top athletes with fashionable clothing that people actually want to wear. This mini-doc follows BJ through his home in Hilo, HI as he preps for tonight's fight. I love the Hawaiian accent and the cameo by Mama Penn.

I won't be at Key Arena for the fights tonight, but I'll be at See Sound Lounge for the Ben Henderson afterparty. Hope to see you there!



BJ PENN from RVCA on Vimeo.

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