Rich Kids Brand Fall '12 Collection: Penthouses & Pitfalls

One of my favorite Seattle brands is back with a solid collection of tees and hoodies for fall. Rich Kids Brand embodies the notion of loyalty. "Rich is not what you have. It's who you have beside you.

On their latest collection, creative director Lee Smith says,

"'Penthouses and Pitfalls' is a representation of real life. As you live your life, it is inevitable that you will face your fair share of ups and downs. Through those experiences you grow as an individual and realize who is your loyal “family.” The ones who stick with you during the pitfalls are the ones who will be by your side permanently. The ones who are only there for the penthouses are temporary fixtures that will eventually fade away." 

I'm with that! Enjoy my favorite shots from their lookbook below:

All photos credit AJ Ragasa

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