Nike Basketball presents The Kobe System

As a proud alumni of the Niketown Seattle team, a place where I learned to be nice to even the most vile and rude customers, pretend celebrities were real people (a.k.a. to not lose my shit when Eddie Vedder casually picked out Nike Golf polos) and made some of my best friends in the world, Nike has never left my life. There is something about the culture, marketing prowess and strives for innovation that make Nike a brand you fall in love with (like Apple!)

Nike Basketball recently introduced the Kobe System (#KobeSystem.) What's the Kobe System, you ask? Let's find out from someone who's been through it. Kanye West:

Here are all the different levels so far. Watch every single one! They're hilarious!

  Level 1: Success (f/Aziz Ansari)

Level 2: Adaptation (f/Serena Williams)

Level 3: Perception (f/Wang Leehom)

Level 4: Explosion (f/Tony Robbins)

Level 5: Domination (f/Jerry Rice)

Level 6: Beastion (f/Kanye West)

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