Want to know something embarrassing? In my 28 years of existence I haven't visited the Philippines. Ever. Being Filipina-American is awesome aside from this one glaring hole in my passport. The other night, I discovered the Philippine Department of Tourism's new social media campaign to attract visitors to the beautiful country some of my family calls home.
The "
It's More Fun in the Philippines" campaign launched last week with a bold, colorful
microsite. Its
Facebook page boasts over 8400 fans already and a variety of crowdsourced images designed by Facebook fans and including the cheeky slogan. The DOT's
Twitter account also fanned the flames with a #ItsMoreFunInThePhilippines hashtag that was the #1 trending topic worldwide last Friday.
I have no excuses anymore. They're using social media to come after me :) I love this campaign and wanted to share.
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| Photo by George Tapan |
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| Photo by George Tapan |
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| Photo by George Tapan |
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| Photo by Julius Calvin Santos (crowdsourced) |
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