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Fashionistas from around the globe are convened in New York this week for the bi-annual Fashion Week, sponsored by Mercedes Benz. With each Fashion Week, style hunters are getting more access than ever before, both in New York (with the move from the tents at Bryant Park to the much more spacious Lincoln Square) and across time zones - thanks to social media.
Over the past two years, social media has slowly but surely injected itself in the heart of the fashion world, and particularly on New York Fashion Week. New York Times was among the first of major publications to recognize bloggers' growing presence in prime seats at shows. The picture below shows a 2009 Milan fashion show where prominent fashion blogger Bryan Boy is seated two spots away from Anna Wintour herself!
photo credit: Dennis Valle & New York Times
The Independent Fashion Bloggers, an online community, has grown immensely alongside fashion weeks. Jennine Jacob, founder of IFB and of the highly-popular style blog The Coveted, hosted her fourth IFB "Evolving Influence" Conference yesterday in New York. Jacob and the Evolving Influence conference have taken social media at NYFW light years ahead of itself. Beyond the whirlwind of attending shows and presentations around the city, fashion bloggers also get together at Evolving Influence to hear from industry representatives spanning media, news, brands and of course, fashion. They are purposefully gathering to discuss how their work impacts the future of fashion, and they're doing it with the people who will be most impacted by them. For many of these bloggers, their blog isn't just a passion - it's become a major part of their career and for some, their full-time job. View live blogs from yesterday's Evolving Influence Conference here.
Twitter is recognizing its own effects on Fashion Week. For the first time, tweeters can visit a sponsored microsite that captures tweets from shows and presentations during NYFW. Though the content doesn't stream live, it's a clean, easy to navigate site that allows the world access to designers, runway, beauty and the parties that shape Fashion Week. An incredible amount of information breaks from NYFW onto Twitter first, with designers like Project Runway winner Christian Siriano sending twitpics to his followers during his own runway show. The site caters to this audience while pursuing ways to monetize itself.
Fashion Night Out was created last year as a way for retailers and designers to give back while having fun during Fashion Week. Stores in New York stay open all night, with exclusive deals, giveaways, presentations, runway shows and full-on parties all in celebration of fashion. While most do not stay open all night, Fashion Night Out has spawned to other cities around the world, including Seattle, L.A., London, Paris, Sydney, New Delhi and Miami. See if your city is participating here.
Whether you're into fashion, dabble into it or are against it completely, there's no arguing that social media is truly making a global community out of it!
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