Armani Exchange's A l X:TV

Normally I don't post a lot of the things that are pitched to me, but I've gotten a lot of great ones lately. One of them is the launch of AX:TV by Armani Exchange.

I love it when fashion marketing goes outside of the lookbook box and integrates some of the things that often go hand-in-hand with it: music, models, street style, technology, forward thinking & innovation.

Enter AX:TV by Armani Exchange. Armani's launched a video channel on kyte featuring everything from behind the scenes videos of recent campaigns, model diaries and webisodes highlighting musicians and in-store events.

AX:TV already has an impressive lineup of artists featured on its channel: Tiesto, Armin van Buuren, Rye Rye, Kaskade, Paul van Dyk and more.

View some of my favorite clips below. See the full channel at AX:TV by Armani Exchange

Tiesto @ Hammerstein


Fall '09 Campaign: Behind the Scenes w/AX Models


Armin van Buuren in Ukraine

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